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Luhua Group sponsors 2019 Chinese Cuisine World Championship

August 30, 2019


Abstract : On August 21-24, 2019, the 2019 "Luhua Cup" Chinese Cuisine World Championship with the theme of "the World of Chinese Cuisine and Chinese Cuisine for the World" was held in Jinshitan National Tourism Resort in Dalian.

BEIJING -- The 2019 "Luhua Cup" Chinese Cuisine World Championship with the theme of "the World of Chinese Cuisine and Chinese Cuisine for the World" was held in Jinshitan National Tourism Resort in Dalian, a coastal city in Northeast China's Liaoning Province, in August 21-24, 2019. Following the 2018 Chinese Cuisine World Championship, China's leading high-end edible oil producer--Luhua Group once again joined hands with China Cuisine Association and supported the championship as the title sponsor to deliver "Chinese flavor".

In order to strengthen the global exchange of Chinese cuisine cooking skills, continuously enhance the international competitiveness of Chinese food culture, promote the worldwide exchange of Chinese and western food cultures, and carry forward the craftsmanship spirit embodied in Chinese cuisine, China Cooking Association launched the Chinese Cuisine World Championship in 2015 after being certified by the World Association of Cook's Societies. The event is the only international Chinese cuisine competition in the world and has been successfully held for four years.

Color, smell and taste is the eternal pursuit of Chinese cuisine. For many years, Luhua Group has been committed to carrying forward Chinese catering culture and promoted "Chinese flavor" to the world as a messenger of catering culture. This year is the second consecutive year that Luhua Group has sponsored the Chinese Cuisine World Championship. In last year's competition, the quality of a series of high-end condiments provided by Luhua Group was unanimously lauded by culinary elites and contestants specialized in the eight major Chinese cuisines.

The championship brought together culinary elites from all over the world, who demonstrated the top-level cooking techniques of Chinese cuisine, which embodied the contestants' unremitting pursuit of the craftsmanship spirit. Everyone in Luhua Group also shares the same spirit.

As a national key leading enterprise in agricultural industrialization, Luhua Group has always adhered to the mission of "serving the country by industry and benefiting the people's livelihood" and put the craftsman spirit into practice. From the R&D of 5S physical extraction technology to the breeding and promotion of high oleic peanut varieties, Luhua has kept improving on all aspects including raw material planting, technological innovation, quality control and so on, and pursued safety, quality, health and delicious taste to the extreme degree, thus effectively ensuring the food safety for consumers.

This year's championship brought together 300 global culinary elites from nearly 30 teams at home and abroad, who competed for the "Jian Keng (Peng Zu) Award". The participants hit a record number. In order to better enhance the overall quality of the competition and highlight the sensory expression of the participating works in terms of "color, smell and taste", the organizing committee of the competition will adopt Luhua products, which represent the highest quality in the industry, to help the world's top Chinese cuisine chefs. Apart from Luhua's high oleic peanut oil and other edible oil products, Luhua Group also provided a series of high-end seasonings for the competition, including Luhua Natural Fresh Brand soy sauce, black glutinous rice vinegar, fresh oyster sauce, ground sesame oil, cooking wine and so on.

With the innovative spirit for constant improvement, Luhua Group is carrying forward its original pursuit of Chinese food culture, creating healthy and delicious food for consumers, and passing on Chinese flavor with "Luhua Brand". Spreading and promoting Chinese food culture is not only the aim of this competition, but also the ideal and pursuit of Luhua Group for many years.  In August 21-24, 2019, the championship will be staged grandly. The final winner of "Jian Keng (Peng Zu) Award" will be decided after two weeks.

(Source: Official website of Luhua Group)

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