BEIJING -- The 5th Chinese Cuisine World Championship was held in August 21-24 2019 in Jinshitan National Tourism Resort in Dalian, a coastal city in northeast China's Liaoning Province. Luhua Group based in east China's Shandong Province, as the co-organizer of Chinese Cuisine World Championship, attended the press conference.
Cheng Gang, vice president of the group, stressed in his speech that the theme of this competition -- "the World of Chinese Cuisine and Chinese Cuisine for the World", is also consistent with Luhua Group's adherence to and inheritance of Chinese flavors for more than 30 years. While carrying forward the food culture of "color, smell and taste" emphasized in Chinese cuisine, Luhua Group is also promoting Chinese flavor to the world as a messenger of food culture. It can be said that it is Luhua's eternal pursuit to stick to devote itself in creating every product, carry forward Chinese flavors with "Luhua Brand" and show "a bite of China" with Luhua quality.
The group sends its message in the advertisement "Every drop of Luhua peanut oil spreads pleasant smell to thousands of households". For more than 30 years, Luhua's peanut oil produced with 5S extraction technology has entered thousands of common households, and now it appears in higher-level international Chinese Cuisine World Championship. From the traditional 5S extraction technology to the breeding and promotion of high oleic peanut varieties, Luhua has always led the upgrading of edible oil in China. It not only meets the dietary needs of Chinese for "color, smell and taste", but also contributes to the development and safety of Chinese edible oil.
"The soy sauce with a strong and rich flavor creates an aftertaste that lingers", Luhua conveys such message. Luhua Natural Fresh Brand soy sauce is an integral part in cooking delicious Chinese dishes. After thousands of times of screening, cultivation, re-screening and re-cultivation, a unique yeast-"Luhua soy sauce yeast" has been developed. Luhua innovatively applies its extraction technology to the production of soy sauce, thus preserving the natural flavor of the original soy sauce, making every drop of soy sauce with good smell and strong flavor and taste umami and delicious.
Vice President Cheng Gang further stressed that the launch of a series of high-end seasonings such as Luhua Natural Fresh Brand soy sauce, black glutinous rice vinegar, fresh oyster sauce, sesame oil, cooking wine, etc. will bring the classic delicacy and quality to the common people and deliver a unique Chinese flavor."
In order to ensure the high-level performance of the contestants, Luhua Group will provide a series of high-end edible oils and seasonings for the competition such as peanut oil, soy sauce, rice vinegar, fresh oyster sauce, and cooking wine. With Luhua as the sponsor,the competition will surely become even more extraordinary and wonderful.
Vice President Cheng Gang clearly stressed that Luhua will continue to adhere to the original aspiration of "letting the world taste Chinese flavor" and fulfill the development requirements of "going abroad" under the Belt and Road Initiative by pushing the whole series of Luhua products such as the first-class peanut oil series produced with 5S extraction technology, natural fresh soy sauce, vinegar, sesame oil, etc. to the international market, so that the world can gain a picture of Chinese cuisine and love Chinese flavor.
(Source: Official website of Luhua Group)
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