BEIJING -- The high-profile "2018 China Fortune Forum on Grain and the Eighth the Top of China National Grain Awards Ceremony" was grandly held in Beijing on December 1, 2018. Luhua was once again awarded with the "China Grain Leading Enterprise", "China Grain Leading Brand" and "China Top 100 Grain Enterprises."
As a national promotion event sponsored by China Grain News and fully supported by multiple authoritative organizations of the grain and oil industry, the Top of China National Grain is known as the "Academy Awards" in the grain and oil industry. Since 2011, the Top of China National Grain has been successfully held for seven years. By closely keeping up with the economic trend of the times, the 2018 edition of the Top of China National Grain received wide attention from the grain industry and consumers. With the theme of "structural adjustment, brand building and industry enhancement", and through multi-channel public voting platforms such as newspapers, Internet and WeChat, the event attracted nearly 1,000 enterprises to participate, with millions of people voting.
With its sound reputation and great corporate image over the years, Luhua Group won unanimous recognition from consumers and expert judging panels, standing out from peer enterprises and bagging the awards of "China Grain Leading Enterprise", "China Grain Leading Brand" and "China Top 100 Grain Enterprises."
"Luhua has initiated a new round of supply-side reforms in the peanut industry --- by cultivating high oleic peanut varieties and producing high oleic peanut oil, thus continuously improving product quality and leading the upgrading of China’s edible oil industry," the organizing committee commented.
"Persisting in innovation is the driving force for brand development, and quality is the basis for brand survival. Luhua enjoys a great reputation across China and has become the leading brand in edible oil in China and also the first brand of peanut oil favored by consumers."
Against the background that technology and market are changing rapidly in the new era, Luhua Group keeps pace with the times, actively promotes supply-side reforms, continuously carries out scientific and technological innovations to improve product quality which is echoed by the theme of this forum --- "structural adjustment, brand building and industry enhancement", in an effort to satisfy consumers' increasingly upgraded consumption needs and realize their pursuit of a better life, earnestly fulfilling its responsibilities and mission as a leading enterprise in the grain and oil industry.
(Source: Official website of Luhua Group)
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