MILAN, Oct 9 (Class Editori) - Chinese tourists have added to their country another primacy in tourism, surpassing the United States as a big spender worldwide. In 2018, Chinese spent 277 billion dollars on travel and holidays, surpassing Americans by some tens of billions.
Thanks also to the Chinese, the international tourism trend has been growing for nine years and represents 7% of the value of global exports. The top 5 most visited destinations in the world are: France (89 million tourists), Spain (83 million), United States (80 million), China (63 million) and Italy (62 million).
TTG, the tourism fair that opens today in Rimini until October 11, will host some seminars on Chinese tourism and in particular on the most effective online tools to intercept it, with the participation of the managers of the Dragon Trail Interactive, digital marketing agency focused on Chinese tourism. Last year, the event saw the attendance of 2,850 exhibitors and 73,000 professional operators.
According to the dossier that will be presented at the TTG, last year was positive for Italy. The number of international visitors grew by 7% against 4% in China and the USA, 3% in France and 1% in Spain. The tourism turnover reached 41.7 billion euros.
For this reason, Alessandra Priante was chosen to lead the European Regional Commission of the United Nations World Tourism Organization, the active UN agency for the promotion of responsible, sustainable and universally accessible tourism. Priante also added: “I hope that Italy understands the importance of multilateral platforms and uses them better than in the past. The United Nations is riding the digital transformation wave, an opportunity that Italy must not miss.”
Trends focus on green holidays. Tourist arrivals at Italian campsites and holiday villages have exceeded the 10 million threshold, which corresponds to about 68 million people, with an average stay of almost 7 days. In five years, the number of tourists has increased by around one million (+12%), with over 3 million (+4.8%). The trend of food and wine tourism is also growing.
According to the World Tourism Organization, 21% of vacationers indicate the main reason for travel in food and wine, and 92% of tourists take part in activities related to food and beverage. In Rimini the Breakfast made in Italy initiative is presented, the first chain project that combines all the segments that contribute jointly to the creation of a 100% Italian breakfast.
In third place in the trend scale (excluding sea and mountains) is cultural tourism. Last year, state museums recorded 53 million visitors and 27 billion euros (1.6% of GDP). According to the Ministry of Cultural Heritage, 20% of tourists arriving in Italy are attracted by the main museums. “This tourism generates value for the territories that are the creative source of our plural identity,” explained Franco Iseppi, president of the Touring Club.
Then there are the millennials, the generation born in the 80s or 90s. For them Alpitour has created the UTravel formula, in which is possible to select a 7-day period, then choose one of the all-inclusive packages and the destination will be discovered only a few days before departure. “Especially among young people the approach to tourism changes quickly and structurally,” specified Gabriele Burgio, president of Alpitour. (All rights reserved)
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