A pop-up exhibition displaying some of the world’s best little-known beauty brands is being held at the Jing’an Kerry Center South Piazza.
China’s skincare and cosmetics market is growing like never before, with sales reaching 250 billion yuan (US$37 billion) in 2018.
Chinese customers like new, niche brands. These products are expected to occupy as much as 25 percent of the market soon.
Host of the exhibit, London beauty products retailer Space NK, said the show consisted of around 50 beauty products from around the world — from make-up and hair care to skincare and fragrances.
The show is inspired by London’s Regent Street and features a huge model of the London Eye, which is lit up every night during the four-day event.
At the fragrance space, visitors can smell almost 20 raw fragrance materials used in Diptyque’s eaux de toilette and eaux de parfum, and select postcards as souvenirs with perfume sprayed on them. Visitors can try their hand at making their own fragrance at Italian brand Culti Milano.
Professional make-up artists are on standby to design mood-boosting make-up for ladies with products from brands such as Kevyn Aucoin, By Terry and Lipstick Queen.
The exhibition, which ends on Monday, shows some of the skincare technology from NuFACE and Yaman, which fight aging, breakouts and dryness, as well as rejuvenating the face and neck by toning, lifting and reducing wrinkles.
On May 20 — China's so-called Internet Valentine’s Day as 5-2-0 sounds similar to “I love you” in Chinese — two special gift packages will be available, including perfumes, skin and hair care products.
A single purchase
