MILAN, Apr 5 (Class Editori) - The wave of mobile micro payments, which is customary in China, is now entering the European market. In China you can purchase even a simple metro ticket through WeChat, the thorough application developed by Tencent with more than a billion users. Now it will be possible to purchase metro tickets in the stations of the Paris network as well. The metropolitan of the French capital is in fact the first in the world, outside China, to offer this service.
The sales platform was created by EuroPass, a European start-up which deals with the development of individual Chinese customers, through the creation and promotion of accounts.
The aim is to intercept the habits of Chinese tourists coming to Europe, trying to offer a solution that would push this constantly increasing segment to its full potential. According to Ctrip data, Europe was the preferred destination for 11% of Chinese tourists abroad.
The Pay & Collect feature developed by EuroPass allows travelers to purchase in yuan the tickets they will need prior to their departure, which will later be picked up at the station.
In order to make the service available, QR codes have been posted in 50 metropolitan network stations and 170 bus stops to facilitate the access to the app by users.
"Payments have now become easier for Chinese tourists. They can purchase without any worry, they can pay in their currency and collect the tickets simply showing the screen of their smartphone. This is possible using WeChat, the most popular app among Chinese users," explains Guillaume de Requefeuill, CEO and founder of EuroPass.
The service will probably be available soon in Italy, too. Paola Pacchiana, EuroPass country manager for Italy explained: "This innovative service is having great success among Chinese people and we are looking forward to developing the same features for the transport networks of several Italian cities."
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