BEIJING, March 1 (Xinhua) – China’s short video sector reported significant growth last year in terms of user size and netizen using rate, according to the Xinhua-run Shanghai Securities News citing an Internet research report Friday.
The report, issued by China Internet Network Information Center (CNNIC), tells that short video sector proved a widely welcomed segment in the Internet industry with users number exceeding online shopping, online video, online music and online games.
By end December of 2018, China had 829 million netizens, with a penetration rate at 59.6 percent, up 3.8 percentage points over 2017. Among them, short video users reached 648 million, higher than the 612 million, 576 million and 484 million for online video, online music and online games. By using rate, short video’s was 78.2 percent, also bigger than the 73.9 percent, 69.5 percent and 58.4 percent for those of online video, online music and online games.
Last year, industry players such as Baidu, Tencent, and Alibaba continued its efforts in short video business and Netease and Sohu also launched short video applications, both helping short video market expand.
As short video content producers turned more and more professional, homogenized content could not help improve Chinese Internet businesses’ competitiveness thus they strived to produce quality content to attract users.
By contrast, live webcasting user size shrank in 2018. By the end of last year, live webcasting users stood at 397 million, a decrease of 25.33 million with a 47.9 percent low using rate, down 6.8 percentage points over the comparable data of 2017. All of these indicated a period of sector adjustment together with diversified content production and investment.
For sub-segments of webcasting such as sport, games, reality shows and concerts, games webcasting users’ using rate basically stabilized while using rates of concert and reality show webcasting users dropped 6.2 percentage points and 8.8 percentage points year on year.
Besides, Chinese Internet firms listed on domestic and foreign stock exchanges totaled 120 ones, up 17.6 percent over end 2017 and their overall market capitalization was 7.89 trillion yuan. Enditem (Edited by Duan Jing, duanjing@xinhua.org)
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