Rome airport shops will now accept transactions through the Tencent payment app.
Fiumicino airport is now striving to improve its Chinese customers’ shopping experience. WeChat Pay, a digital payment service connected to Tencent’s WeChat (Weixin in Chinese) – China’s most popular messaging app – has now been made available for use in Rome airport.
The platform’s addition to the range of available payment methods stems from the cooperation with Natixis Payment, and is already being implemented in all Lagardère group shops.
"Fiumicino remains a forefront provider in terms of customer experience for Chinese travelers, so it is now among the few airports in Europe allowing transactions through WeChat Pay," ADR Aviation Marketing and Development director Fausto Palombelli commented. “Last few years’ effort is paying back: today Rome is directly linked to 10 Chinese destinations through six operative carriers.”
760 thousand Chinese travelers have landed in Rome airport just in the last year. “We want to promote Rome as a tourist and commercial destination,” Palombelli explained last December, presenting the results of several business trips conducted in China during the second half of 2018. During the latest one they went looking for feasible Chinese investors willing to help develop Rome’s business center next door to the international airport.
During one of these trips, Atlantia group ADR was also accredited the platinum Welcome Chinese – a China Tourism Academy certification connected with the Chinese Ministry of Culture and Tourism assessing reception and tourism services.
(Source:Class Editori)
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