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Wuliangye to deepen cooperation with Sichuan Airport Group

January 18, 2019


Abstract : China's leading baijiu (white alcohol) producer Wuliangye signed a strategic cooperation framework agreement with Sichuan Airport Group on Thursday.

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BEIJING, Jan. 18 (Xinhua) -- China's leading baijiu (white alcohol) producer Wuliangye signed a strategic cooperation framework agreement with Sichuan Airport Group on Thursday.

Under the cooperation agreement, the two sides will carry out close cooperation in fields such as airport advertising, VIP services, duty-free shops and hotels.

This cooperation will surely promote the Wuliangye's brand value and corporate image. It is a deep integration of the traditional consumer goods industry and civil aviation transportation industry, said Xue Dongbing, deputy director of State-owned Assets Supervision and Administration Commission of Sichuan Province at the signing ceremony.

(Edited by Bao Nuomin, baonuomin@xinhua.org)

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Keyword: Wuliangye brand-value

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