At present, the global fashion industry is creating a concept revolution full of spirit of change for the traditional economic form, with its deep cohesiveness, extensive radial force and huge emotional appeal. With the successive rise of Asia-Pacific economies, the global fashion market focus has moved to the East gradually, and the long-standing fashion situation of “European and American dominance, the West affecting the East” can be expected to change.
Against the international background that “change” had been dominant, Xinhua Indices deeply explored the developmental footprints of fashion industry and compiled the “global fashion industry index”, in order to accurately measure the developmental level of global fashion industry with scientific index design and detailed objective data, providing data reference for the industrial transformation and upgrade.
As an internationalized platform displaying product design, expanding brand influence and advocating fashion trends, Global Fashion Industry Index - Fashion Week Vitality Index , as the pilot version of “Global Fashion Industry Index”, has adhered to the keynote thought of “fashion consumption, industrial upgrade”, built a closed-loop ecologic system featuring “consumption leading with fashion, industry driving with consumption and fashion promotion with industry”, formed the integrated “fashion + industry + consumption” development path with Oriental cultural characteristics, neither unilaterally emphasized “shows” nor purely valued “business”, but attached more importance to the promoting effect of fashion on the harmonious development between industry and consumption, the revolutionary influence of e-commerce and other internet + technological revolutions on the fashion industry as well as the deep adjustment of global fashion layout resulting from consumption upgrade in great powers.
Based on the above-mentioned fashion perceptions, Xinhua Index has innovatively built an assessment model centering on fashion, medium and consumption data, and based on the Chinese “visual field”, explained the vitality of Global Fashion Week, providing a quantitative analysis tool for objective global fashion industry assessment, filling the field vacancy, supporting China’s positively integrating into the global fashion industry and leading it to develop towards “green, science & technology and fashion”.