Xinhua News Agency National Brands Project Communication Index

Xinhua News Agency's National Brands Project Communication Index, guided by Xinhua News Agency's National Brands Project Office, is jointly developed and launched by CEIS and China National United Advertising Co., Ltd. The index aims to examine the overall brand communication level of Xinhua News Agency's national brand enterprises, and functions as an important method to rate and measure the influential factors of brand communication. With a conviction that brand building strengthens one country, the index revolves around the mission to gather social consensus and promote brand communication. Its research subjects are Xinhua News Agency's national brand project enterprises. It utilizes the big data of enterprises' expanding of brand communication and sets up brand communication index model. By means of describing the core elements and characteristics of brand communication improvement, the index demonstrates the enterprise's rating changes and evolution path of brand communication after its participation in Xinhua News Agency's national brands project. On May 9, 2019, the index was officially released at the 2019 China Brand Evaluation Press Conference and China Brand Building Summit, which attracted extensive attention from the industry. Effectively serve the development of national enterprises and help build Chinese brands.