LOS ANGELES, June 15 (Xinhua) -- The annual Electronic Entertainment Expo (E3) kicked off on June 12 at Los Angeles of California. Many Chinese enterprises including Tencent, NetEase and Perfect World Investment & Holding Group actively took part in the expo in a bid to explore the overseas market.
Huang Yumeng, deputy secretary general of the Game Publishing Committee of China Audio-video and Digital Publishing Association, noted that with the rapid development of Internet and upgrading in hardware, China’s gaming industry has maintained a steady growth and will boast a brilliant future.
“More and more Chinese gaming enterprises are seeking international opportunity, not only large companies but also small- and medium-sized ones. We hope domestic gaming industry can keep continuous innovation,” said Huang.
Jin Rihua, vice president of Perfect World, said that China’s gaming industry should keep its Chinese characteristics while complying with the international trend.
E3 is one of the largest and most influential electronic entertainment expo in the world. (Edited by Zhang Yuan, zhangyuan11@xinhua.org)
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