BEIJING -- Mondelēz International, which produces snack brands including Oreo and Chips Ahoy!, launched its newest global technical center in Suzhou city to support new products and technologies.
The Suzhou Technical Center is part of the company's previously announced $65 million investment in nine large research and development hubs.
These centers will enable Mondelēz International to better recruit, retain and develop talent across a range of science and technical disciplines while accelerating the company's growth and innovation.
"With these advantaged technical centers, we're focusing our investment in research, equipment and capabilities, driving innovation to support our growth strategy, margin and quality platforms," said Rob Hargrove, executive vice president for research, development, quality and innovation at Mondelēz.
Stephen Maher, president of Mondelēz China later said, "Its opening is of great strategic importance to the China market. This means China will be the first market to enjoy the results of the research here and that Chinese consumers will be able to get more biscuit products with new tastes, new formulas and new forms faster."
He said China's unique, diverse urban and rural demographics and rapidly changing market environment will also provide first-hand insights, timely feedback and plenty of inspirations for product research and development.
The center will be home to more than 100 experts – scientists, engineers and other specialists from all over the world. The site is equipped with 2,700 square meters of pilot plant and labs, and 1,580 square meters of offices. (Source: China Daily)
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