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Haikou Jiangdong New Area
China Brands

Changyu listed as national industrial heritage

January 04, 2018


Abstract : Yantai Changyu Pioneer Wine Co has ranked top among the first batch of the National Industrial Heritages recently announced by the Ministry of Industry and Information Technology.

张裕酒

BEIJING - Yantai Changyu Pioneer Wine Co has ranked top among the first batch of the National Industrial Heritages recently announced by the Ministry of Industry and Information Technology.

According to the ministry, industrial heritage is an important carrier of industrial culture, which has recorded the important information of various stages of China's industrial development, and witnessed the evolution of the country and its industries. It is of great historical value, scientific value, social cultural value, and artistic value.

Changyu, the only Shandong-based company on the list, has 11 core items developed over the course of China's modern wine making history. The items include the Underground Grand Cellar, the old gate of Changyu Pioneer Wine Co, the stone stele of Changyu Road and the stone boundary monument of Changyu, 1892 Club (former residence of Chang Bishi) and Changyu Treasury, King of Barrel in Asia and imported oak barrels in Qing Dynasty (1644-1911), plate and frame filter, distiller, gold star Cognac Brandy, Sun Yat-sen's inscription for Changyu "Pin Zhong Li Quan" in 1912, gold medals of Panama-Pacific International Exposition in 1915, and the brand registration certificate of "Cabernet" in 1937.

Changyu's industrial heritage has witnessed a centennial of development. The company hasn't buried this heritage in dust, but vitalized it and incorporated it into the system of Changyu wine industrial tourism.

Changyu has also made it onto the list of China National Industrial Tourism Demonstration Bases released by the China National Tourism Administration in November of 2017. The winemaker's industrial tourism system has become a key channel for consumers to know the history and culture of Chinese wine. (source: China Daily)

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Keyword: wine Changyu China-brand

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