Xinhua Silk Road - Belt and Road Portal, China's silk road economic belt and 21st Century Maritime Silk Road Website Xinhua Silk Road - Belt and Road Portal, China's silk road economic belt and 21st Century Maritime Silk Road Website
Subscribe CustomBlackClose

Belt & Road Weekly Subscription Form

download_pop

Research ReportCustomBlackClose

The full edition of the report is available at Xinhua Silk Road Database. You can click the “Table of Content” to have a general understanding of it.

Click on the button below to create your account and get immediate access to thousands of articles.

Start a Free Trial

Xinhua Silk Road Database
Company

Anta sees big potential in children's, winter sports products

September 29, 2017


Abstract : Leading Chinese sportswear company Anta Sports Products Limited is expected to further expand its children's apparel and footwear brands, as well as prioritize its retail outlets at shopping centers and its online presence.

BEIJING, Sept. 29 (Xinhua) -- Leading Chinese sportswear company Anta Sports Products Limited is expected to further expand its children's apparel and footwear brands, as well as prioritize its retail outlets at shopping centers and its online presence.

In an exclusive interview with China Daily, Ding Shizhong, chairman and CEO of Anta Sports, said the rapidly increasing demand for children's apparel and footwear, boosted by the relaxation of the second-child policy, had created numerous opportunities for Anta.

"We are planning to develop multiple brands for the children's category, including children's outdoor, running, skiing and basketball products. Anta Kids currently accounts for 15 percent of Anta brand's portfolio and it is expected to reach 20 percent in the near future," Ding said.

As of June 30, the total number of Anta stores-including Anta Kids standalone stores-in China stood at 9,041.

The number of Fila stores (including Fila Kids standalone stores) in markets including China and Singapore reached 869. The group's other brands including Descente are going to release children's brands.

The strategy of "complete coverage of all distribution channels" for Anta has been prioritized to focus on shopping centers and online stores, according to Ding.

Anta used to rely heavily on its brick-and-mortar stores on shopping streets, which accounted for 75 percent of its retail outlets.

But Ding said the company plans to increase the number of its outlets in malls and department stores from the the current 35 percent to 50 percent.

He was speaking prior to the announcement on Thursday that the company has become the official sports apparel sponsor for the 2022 Olympic and Paralympics Winter Games.

The company is the first Chinese sportswear brand to become the major sponsor of the Olympic Games. This is also the fourth consecutive times that Anta has become a partner with the China Olympic Committee.

As the world's third largest sportswear brand by market value, Anta will also facilitate the development of the winter sports industry in the country.

"We just started our winter footwear business and the market has huge potential," said Ding.

"The winter sportswear and sports equipments require advanced technology and will reflect the leading positions of Chinese sports brands in the world," he said.

As of the end of 2016, the group had more than 9,500 stores and extended its reach to cities nationwide, and it is now heading for 10,000 stores.

Anta group's interim results for the six months ending on June 30 saw its revenue increase 19.2 percent to 1.1 billion U.S. dollarsand profits up 28.5 percent to 217.4 million U.S. dollars. (chinadaily.com.cn)

Scan the QR code and push it to your mobile phone

Keyword: Anta

Write to Us belt & road login close

Do you want to be a contributor to Xinhua Silk Road and tell us your Belt & Road story? Send your articles to [email protected] and share your stories with more people.

Click on the button below to create your account and get im http://img.silkroad.news.cn/templates/silkroad/en2017te access to thousands of articles.

Start a Free Trial

Ask Us A Question belt & road login close

If you have any questions, please enter them in the box below.

Identifying code Reload

Write to Us belt & road login close

Do you want to be a contributor to Xinhua Silk Road and tell us your Belt & Road story? Send your articles to silkroadweekly@xinhua.org and share your stories with more people.

Click on the button below to create your account and get im http://img.silkroad.news.cn/templates/silkroad/en2017te access to thousands of articles.

Start a Free Trial