Xinhua Silk Road - Belt and Road Portal, China's silk road economic belt and 21st Century Maritime Silk Road Website Xinhua Silk Road - Belt and Road Portal, China's silk road economic belt and 21st Century Maritime Silk Road Website
Subscribe CustomBlackClose

Belt & Road Weekly Subscription Form

download_pop

Research ReportCustomBlackClose

The full edition of the report is available at Xinhua Silk Road Database. You can click the “Table of Content” to have a general understanding of it.

Click on the button below to create your account and get immediate access to thousands of articles.

Start a Free Trial

Xinhua Silk Road Database
Company

Mobile game company Supercell sees downfall of a game, profit increases in 2016

February 16, 2017


Abstract : The growth of mobile game company Supercell leveled off in 2016 at a turnover of 2.1 billion euros (2.2 billion U.S. dollars).

HELSINKI, Feb. 16 (Xinhua) -- The growth of mobile game company Supercell leveled off in 2016 at a turnover of 2.1 billion euros (2.2 billion U.S. dollars).

The operational margin of the company improved, however, from 848 million to 917 million euros. Chief executive officer (CEO) Ilkka Paanen told Finnish media on Wednesday that the improved result was caused by downsized spending on marketing, from 450 million euros in 2015 to 300 million in 2016. The company did not reveal its exact profits.

Paananen said that during 2016, Supercell experienced the downfall of a game for the first time. "Clash Royale", a game that was launched in the spring, first climbed to the top level of mobile games but then suddenly dropped from the top five at the time Pokemon Go began its success.

Paananen was quoted by the Finnish business service Talouselama as saying that "even taxi drivers asked what the counter attack from Supercell will be."

Paanen said users of Clash Royale had been frustrated with some of its features. The possibility of communication between players had led to losers getting unpleasant messages.

"We had not listened to the players," Paananen admitted.

Later during the year, Clash Royale reached the top again, Paananen said.

During 2016, Japan's Softbank gave up its majority holding of Supercell and sold it to Tencent of China.

Paananen explained that when Softbank announced their wish to pull out, the Supercell management could choose who would be their successor.

"Our main criterion was that we could retain our culture and independence. And this has happened," Paananen noted.

Paananen praised the new Chinese owners of the company for respecting the independence of the management.

"We got no instructions from China even during the downfall period of Clash Royale," he said. (1 euro = 1.06 U.S. dollars)

Scan the QR code and push it to your mobile phone

Keyword: mobile profit game Supercell

Write to Us belt & road login close

Do you want to be a contributor to Xinhua Silk Road and tell us your Belt & Road story? Send your articles to [email protected] and share your stories with more people.

Click on the button below to create your account and get im http://img.silkroad.news.cn/templates/silkroad/en2017te access to thousands of articles.

Start a Free Trial

Ask Us A Question belt & road login close

If you have any questions, please enter them in the box below.

Identifying code Reload

Write to Us belt & road login close

Do you want to be a contributor to Xinhua Silk Road and tell us your Belt & Road story? Send your articles to silkroadweekly@xinhua.org and share your stories with more people.

Click on the button below to create your account and get im http://img.silkroad.news.cn/templates/silkroad/en2017te access to thousands of articles.

Start a Free Trial