MANCHESTER, England, Oct. 31 (Xinhua) -- Manchester United on Monday announced a global partnership with Mlily to herald the English Premier League giant's first ever official mattress and pillow partner.
The Chinese company also becomes Manchester United 25th global partner.
The five-year deal will see Mlily support United in helping with the sleep and recovery of players.
The club announced at a press conference at its Carrington Training Complex that Mlily will work with staff at the Complex, where Mlily mattresses will also be used in the Complex's existing sleeping pods.
The company believes the partnership will strengthen the brand and enhance further its recognition. Mlily's brand is also visible on league matchdays at Old Trafford, featuring on United's digital perimeter boards.
Manchester United group managing director Richard Arnold comments: "Mlily has an established track record of producing a high quality product. We want to make the best use of the latest technology and expertise that can help our team, which in this case is the sleep and recovery of players.
"A global partnership with us will certainly help Mlily achieve its global ambitions and bring a high quality product to our worldwide family of fans. We look forward to working together."
James Ni, founder of Mlily, said: "We have been active in multiple channels of the bedding industry for several years. Our experience along with our commitment to producing high quality mattresses and pillows has resulted in stress-free sleep and healthier lives for customers. These results are now available to Manchester United's players and will find a wider audience due to our global partnership." Enditem
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