The Beijing 2022 Winter Olympics can be an extreme accelerator to bring people to the snow, said Peter Schott, general manager of International Trade, HEAD International GmbH (HEAD), a leading global manufacturer and marketer of premium sports equipment and apparel.
In November, the General Administration of Sport of China released plans on constructing winter sports infrastructure and popularizing winter sports, calling for at least 650 skating rinks and 800 ski resorts to be built across the country by 2022. About 300 million people are expected to participate in winter sports and the winter sports industry is projected to be worth one-trillion-yuan ($144.5 billion) by 2025.
While it sees no exciting growth in the well-established winter sports market in Europe, the Austrian company said it is realistic to expect that China will catch up and become the biggest ski market in the world.
In addition, the company has witnessed China's winter sports market becoming more competitive as everyone, small or big companies, is trying to tap the potential.
To tap the market, Head has partnered with Nanjing B.C. Sports Products Co Ltd (B.C. Sports) in distribution and supported actions with the aim to popularize winter sports, Schott said.
Peter Schott spoke to China Daily website about China's winter sports market and the Austrian company's business strategy and its plans in China at the 8th Advantage Austria Ski Race held in Zhangjiakou's Genting Resort Secret Garden, Hebei province, on Saturday.
(Source: China Daily)
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