Chinese companies shine at Gamescom 2026 in Germany

People visit the booth of Tencent Games at Gamescom 2026 in Cologne, Germany, on Aug. 27, 2026. Gamescom, the world's largest trade fair for computer and video games, opened on Wednesday, drawing a record number of Chinese game companies.

A total of 60 Chinese companies are showcasing games and innovations at Gamescom 2026. Beyond exhibiting new creations, they are highlighting a transition from simply "going global" to genuinely "creating globally," demonstrating a deeper and more sophisticated integration into the international market. (Xinhua/Zhang Haofu)

People visit the booth of HoYoverse at Gamescom 2026 in Cologne, Germany, on Aug. 27, 2026. Gamescom, the world's largest trade fair for computer and video games, opened on Wednesday, drawing a record number of Chinese game companies.

A total of 60 Chinese companies are showcasing games and innovations at Gamescom 2026. Beyond exhibiting new creations, they are highlighting a transition from simply "going global" to genuinely "creating globally," demonstrating a deeper and more sophisticated integration into the international market. (Xinhua/Zhang Haofu)

People visit the booth of NetEase Games at Gamescom 2026 in Cologne, Germany, on Aug. 27, 2026. Gamescom, the world's largest trade fair for computer and video games, opened on Wednesday, drawing a record number of Chinese game companies.

A total of 60 Chinese companies are showcasing games and innovations at Gamescom 2026. Beyond exhibiting new creations, they are highlighting a transition from simply "going global" to genuinely "creating globally," demonstrating a deeper and more sophisticated integration into the international market. (Xinhua/Zhang Haofu)

Cosplayers pose for photos at the booth of NetEase Games at Gamescom 2026 in Cologne, Germany, on Aug. 27, 2026. Gamescom, the world's largest trade fair for computer and video games, opened on Wednesday, drawing a record number of Chinese game companies.

A total of 60 Chinese companies are showcasing games and innovations at Gamescom 2026. Beyond exhibiting new creations, they are highlighting a transition from simply "going global" to genuinely "creating globally," demonstrating a deeper and more sophisticated integration into the international market. (Xinhua/Zhang Haofu)

People visit the booth of NetEase Games at Gamescom 2026 in Cologne, Germany, on Aug. 27, 2026. Gamescom, the world's largest trade fair for computer and video games, opened on Wednesday, drawing a record number of Chinese game companies.

A total of 60 Chinese companies are showcasing games and innovations at Gamescom 2026. Beyond exhibiting new creations, they are highlighting a transition from simply "going global" to genuinely "creating globally," demonstrating a deeper and more sophisticated integration into the international market. (Xinhua/Zhang Haofu)

People play a game at the booth of Tencent Games at Gamescom 2026 in Cologne, Germany, on Aug. 27, 2026. Gamescom, the world's largest trade fair for computer and video games, opened on Wednesday, drawing a record number of Chinese game companies.

A total of 60 Chinese companies are showcasing games and innovations at Gamescom 2026. Beyond exhibiting new creations, they are highlighting a transition from simply "going global" to genuinely "creating globally," demonstrating a deeper and more sophisticated integration into the international market. (Xinhua/Zhang Haofu)