Immersive "Guofeng" (Chinese-style) travel experiences have become a major summertime draw for both domestic and foreign travelers in China. It reflects a broader shift among travelers - from simply sightseeing to experiencing traditional Chinese culture firsthand. #GLOBALink
Research Report
The full edition of the report is available at Xinhua Silk Road Database. You can click the “Table of Content” to have a general understanding of it.
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