Photo shows the T2 i-DM model unveiled by Jetour at the 2026 Beijing International Automotive Exhibition (Auto China 2026). (Provided by JETOUR International)
Jetour has unveiled its latest vehicle lineup and "Travel+" brand strategy at the 2026 Beijing International Automotive Exhibition (Auto China 2026), integrating its product roadmap with specific environmental, social and governance (ESG) initiatives.
The automaker presented a dual-brand structure featuring Jetour and Soueast. Key models launched include the Soueast S08 DM, a plug-in hybrid SUV targeting urban mobility, and the Jetour T2 i-DM for the light off-road segment, alongside the premium off-road flagship G700.
These vehicles are built on Jetour's new "all-terrain electrified hybrid off-road technology matrix." This suite combines the GAIA vehicle architecture, the C-DM high-efficiency hybrid system, and the XWD intelligent four-wheel-drive system to support full-scenario travel needs.
In parallel with the product launches, Jetour highlighted specific ESG achievements. The company cited social responsibility programs in Saudi Arabia, Kazakhstan, and Angola, including orphan care and school donations.
Additionally, it announced a partnership with the Cheetah Conservation Fund (CCF) to support cheetah protection efforts in the Horn of Africa.
By presenting these initiatives alongside its new technology, Jetour aims to project a holistic image of a global automaker focused on lifestyle and sustainable development.
(Contributed by Luo Jingjing, edited by Tian Shenyoujia with Xinhua Silk Road, tianshenyoga0524@163.com)
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