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Economy

Cultural tourism revitalizes once impoverished village in China's Guizhou

April 22, 2026


Abstract : As one of China's largest villages primarily inhabited by Dong ethnic residents, Zhaoxing Dong Village of Liping County was once economically underdeveloped due to poor transportation and lack of industrial diversity.

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Singers perform Dong Grand Song for visitors in Zhaoxing Dong Village of Liping County, southwest China's Guizhou Province, April 19, 2026.

As one of China's largest villages primarily inhabited by Dong ethnic residents, Zhaoxing Dong Village of Liping County was once economically underdeveloped due to poor transportation and lack of industrial diversity.

In recent years, the village has leveraged its unique ethnic culture and ecological resources to develop cultural tourism, featuring Dong Grand Song performances, intangible cultural heritage experiences, and local homestays and cuisine.

In 2025, the village received over 1.51 million tourists, generating a comprehensive tourism revenue exceeding 1.5 billion yuan (about 220.05 million U.S. dollars), with a collective village income exceeding three million yuan (about 440.10 thousand U.S. dollars). (Photo by Long Jianrui/Xinhua)

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Tourists take photos at a cafe in Zhaoxing Dong Village of Liping County, southwest China's Guizhou Province, April 20, 2026.

As one of China's largest villages primarily inhabited by Dong ethnic residents, Zhaoxing Dong Village of Liping County was once economically underdeveloped due to poor transportation and lack of industrial diversity.

In recent years, the village has leveraged its unique ethnic culture and ecological resources to develop cultural tourism, featuring Dong Grand Song performances, intangible cultural heritage experiences, and local homestays and cuisine.

In 2025, the village received over 1.51 million tourists, generating a comprehensive tourism revenue exceeding 1.5 billion yuan (about 220.05 million U.S. dollars), with a collective village income exceeding three million yuan (about 440.10 thousand U.S. dollars). (Xinhua/Yang Wenbin)

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Tourists visit Zhaoxing Dong Village in Liping County, southwest China's Guizhou Province, April 20, 2026.

As one of China's largest villages primarily inhabited by Dong ethnic residents, Zhaoxing Dong Village of Liping County was once economically underdeveloped due to poor transportation and lack of industrial diversity.

In recent years, the village has leveraged its unique ethnic culture and ecological resources to develop cultural tourism, featuring Dong Grand Song performances, intangible cultural heritage experiences, and local homestays and cuisine.

In 2025, the village received over 1.51 million tourists, generating a comprehensive tourism revenue exceeding 1.5 billion yuan (about 220.05 million U.S. dollars), with a collective village income exceeding three million yuan (about 440.10 thousand U.S. dollars). (Xinhua/Yang Wenbin)

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Local residents welcome guests in Zhaoxing Dong Village of Liping County, southwest China's Guizhou Province, March 23, 2026.

As one of China's largest villages primarily inhabited by Dong ethnic residents, Zhaoxing Dong Village of Liping County was once economically underdeveloped due to poor transportation and lack of industrial diversity.

In recent years, the village has leveraged its unique ethnic culture and ecological resources to develop cultural tourism, featuring Dong Grand Song performances, intangible cultural heritage experiences, and local homestays and cuisine.

In 2025, the village received over 1.51 million tourists, generating a comprehensive tourism revenue exceeding 1.5 billion yuan (about 220.05 million U.S. dollars), with a collective village income exceeding three million yuan (about 440.10 thousand U.S. dollars). (Xinhua/Yang Wenbin)

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A foreign tourist visits Zhaoxing Dong Village in Liping County, southwest China's Guizhou Province, April 19, 2026.

As one of China's largest villages primarily inhabited by Dong ethnic residents, Zhaoxing Dong Village of Liping County was once economically underdeveloped due to poor transportation and lack of industrial diversity.

In recent years, the village has leveraged its unique ethnic culture and ecological resources to develop cultural tourism, featuring Dong Grand Song performances, intangible cultural heritage experiences, and local homestays and cuisine.

In 2025, the village received over 1.51 million tourists, generating a comprehensive tourism revenue exceeding 1.5 billion yuan (about 220.05 million U.S. dollars), with a collective village income exceeding three million yuan (about 440.10 thousand U.S. dollars). (Photo by Long Jianrui/Xinhua)

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Tourists try indigo dyeing, an intangible cultural heritage, in Zhaoxing Dong Village of Liping County, southwest China's Guizhou Province, April 20, 2026.

As one of China's largest villages primarily inhabited by Dong ethnic residents, Zhaoxing Dong Village of Liping County was once economically underdeveloped due to poor transportation and lack of industrial diversity.

In recent years, the village has leveraged its unique ethnic culture and ecological resources to develop cultural tourism, featuring Dong Grand Song performances, intangible cultural heritage experiences, and local homestays and cuisine.

In 2025, the village received over 1.51 million tourists, generating a comprehensive tourism revenue exceeding 1.5 billion yuan (about 220.05 million U.S. dollars), with a collective village income exceeding three million yuan (about 440.10 thousand U.S. dollars). (Xinhua/Liu Xu)

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An aerial drone photo taken on April 20, 2026 shows a view of Zhaoxing Dong Village of Liping County, southwest China's Guizhou Province.

As one of China's largest villages primarily inhabited by Dong ethnic residents, Zhaoxing Dong Village of Liping County was once economically underdeveloped due to poor transportation and lack of industrial diversity.

In recent years, the village has leveraged its unique ethnic culture and ecological resources to develop cultural tourism, featuring Dong Grand Song performances, intangible cultural heritage experiences, and local homestays and cuisine.

In 2025, the village received over 1.51 million tourists, generating a comprehensive tourism revenue exceeding 1.5 billion yuan (about 220.05 million U.S. dollars), with a collective village income exceeding three million yuan (about 440.10 thousand U.S. dollars). (Photo by Wu Guanghui/Xinhua)

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A villager (R) makes beverage at a cafe in Zhaoxing Dong Village of Liping County, southwest China's Guizhou Province, April 20, 2026.

As one of China's largest villages primarily inhabited by Dong ethnic residents, Zhaoxing Dong Village of Liping County was once economically underdeveloped due to poor transportation and lack of industrial diversity.

In recent years, the village has leveraged its unique ethnic culture and ecological resources to develop cultural tourism, featuring Dong Grand Song performances, intangible cultural heritage experiences, and local homestays and cuisine.

In 2025, the village received over 1.51 million tourists, generating a comprehensive tourism revenue exceeding 1.5 billion yuan (about 220.05 million U.S. dollars), with a collective village income exceeding three million yuan (about 440.10 thousand U.S. dollars). (Xinhua/Yang Wenbin)

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Staff members of a restaurant perform for tourists in Zhaoxing Dong Village of Liping County, southwest China's Guizhou Province, April 20, 2026.

As one of China's largest villages primarily inhabited by Dong ethnic residents, Zhaoxing Dong Village of Liping County was once economically underdeveloped due to poor transportation and lack of industrial diversity.

In recent years, the village has leveraged its unique ethnic culture and ecological resources to develop cultural tourism, featuring Dong Grand Song performances, intangible cultural heritage experiences, and local homestays and cuisine.

In 2025, the village received over 1.51 million tourists, generating a comprehensive tourism revenue exceeding 1.5 billion yuan (about 220.05 million U.S. dollars), with a collective village income exceeding three million yuan (about 440.10 thousand U.S. dollars). (Xinhua/Yang Wenbin)

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A group of tourists from Guangzhou take photos in Zhaoxing Dong Village of Liping County, southwest China's Guizhou Province, April 20, 2026.

As one of China's largest villages primarily inhabited by Dong ethnic residents, Zhaoxing Dong Village of Liping County was once economically underdeveloped due to poor transportation and lack of industrial diversity.

In recent years, the village has leveraged its unique ethnic culture and ecological resources to develop cultural tourism, featuring Dong Grand Song performances, intangible cultural heritage experiences, and local homestays and cuisine.

In 2025, the village received over 1.51 million tourists, generating a comprehensive tourism revenue exceeding 1.5 billion yuan (about 220.05 million U.S. dollars), with a collective village income exceeding three million yuan (about 440.10 thousand U.S. dollars). (Xinhua/Liu Xu)

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An aerial drone photo taken on April 20, 2026 shows singers from the Dong ethnic group performing Dong Grand Song for visitors in Zhaoxing Dong Village of Liping County, southwest China's Guizhou Province.

As one of China's largest villages primarily inhabited by Dong ethnic residents, Zhaoxing Dong Village of Liping County was once economically underdeveloped due to poor transportation and lack of industrial diversity.

In recent years, the village has leveraged its unique ethnic culture and ecological resources to develop cultural tourism, featuring Dong Grand Song performances, intangible cultural heritage experiences, and local homestays and cuisine.

In 2025, the village received over 1.51 million tourists, generating a comprehensive tourism revenue exceeding 1.5 billion yuan (about 220.05 million U.S. dollars), with a collective village income exceeding three million yuan (about 440.10 thousand U.S. dollars). (Photo by Wu Guanghui/Xinhua)

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A tourist buys cultural creative products in Zhaoxing Dong Village of Liping County, southwest China's Guizhou Province, April 18, 2026.

As one of China's largest villages primarily inhabited by Dong ethnic residents, Zhaoxing Dong Village of Liping County was once economically underdeveloped due to poor transportation and lack of industrial diversity.

In recent years, the village has leveraged its unique ethnic culture and ecological resources to develop cultural tourism, featuring Dong Grand Song performances, intangible cultural heritage experiences, and local homestays and cuisine.

In 2025, the village received over 1.51 million tourists, generating a comprehensive tourism revenue exceeding 1.5 billion yuan (about 220.05 million U.S. dollars), with a collective village income exceeding three million yuan (about 440.10 thousand U.S. dollars). (Photo by Wu Guanghui/Xinhua)

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An aerial drone photo taken on April 18, 2026 shows tourists enjoying a performance in Zhaoxing Dong Village of Liping County, southwest China's Guizhou Province.

As one of China's largest villages primarily inhabited by Dong ethnic residents, Zhaoxing Dong Village of Liping County was once economically underdeveloped due to poor transportation and lack of industrial diversity.

In recent years, the village has leveraged its unique ethnic culture and ecological resources to develop cultural tourism, featuring Dong Grand Song performances, intangible cultural heritage experiences, and local homestays and cuisine.

In 2025, the village received over 1.51 million tourists, generating a comprehensive tourism revenue exceeding 1.5 billion yuan (about 220.05 million U.S. dollars), with a collective village income exceeding three million yuan (about 440.10 thousand U.S. dollars). (Photo by Wu Guanghui/Xinhua)

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Tourists enjoy a lantern parade in Zhaoxing Dong Village of Liping County, southwest China's Guizhou Province, April 18, 2026.

As one of China's largest villages primarily inhabited by Dong ethnic residents, Zhaoxing Dong Village of Liping County was once economically underdeveloped due to poor transportation and lack of industrial diversity.

In recent years, the village has leveraged its unique ethnic culture and ecological resources to develop cultural tourism, featuring Dong Grand Song performances, intangible cultural heritage experiences, and local homestays and cuisine.

In 2025, the village received over 1.51 million tourists, generating a comprehensive tourism revenue exceeding 1.5 billion yuan (about 220.05 million U.S. dollars), with a collective village income exceeding three million yuan (about 440.10 thousand U.S. dollars). (Photo by Wu Guanghui/Xinhua)

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A girl from the Dong ethnic group arranges cups at a homestay in Zhaoxing Dong Village of Liping County, southwest China's Guizhou Province, April 20, 2026.

As one of China's largest villages primarily inhabited by Dong ethnic residents, Zhaoxing Dong Village of Liping County was once economically underdeveloped due to poor transportation and lack of industrial diversity.

In recent years, the village has leveraged its unique ethnic culture and ecological resources to develop cultural tourism, featuring Dong Grand Song performances, intangible cultural heritage experiences, and local homestays and cuisine.

In 2025, the village received over 1.51 million tourists, generating a comprehensive tourism revenue exceeding 1.5 billion yuan (about 220.05 million U.S. dollars), with a collective village income exceeding three million yuan (about 440.10 thousand U.S. dollars). (Xinhua/Liu Xu)

e9ec4e45bc6c4577b6225021c51e9147.PNG

Tourists pose for photos during a folk activity in Zhaoxing Dong Village of Liping County, southwest China's Guizhou Province, April 18, 2026.

As one of China's largest villages primarily inhabited by Dong ethnic residents, Zhaoxing Dong Village of Liping County was once economically underdeveloped due to poor transportation and lack of industrial diversity.

In recent years, the village has leveraged its unique ethnic culture and ecological resources to develop cultural tourism, featuring Dong Grand Song performances, intangible cultural heritage experiences, and local homestays and cuisine.

In 2025, the village received over 1.51 million tourists, generating a comprehensive tourism revenue exceeding 1.5 billion yuan (about 220.05 million U.S. dollars), with a collective village income exceeding three million yuan (about 440.10 thousand U.S. dollars). (Photo by Long Jianrui/Xinhua)

fe4c7f66889b4fc6a46bd4cd38458b5f.PNG

A group of tourists from Guangzhou take photos in Zhaoxing Dong Village of Liping County, southwest China's Guizhou Province, April 20, 2026.

As one of China's largest villages primarily inhabited by Dong ethnic residents, Zhaoxing Dong Village of Liping County was once economically underdeveloped due to poor transportation and lack of industrial diversity.

In recent years, the village has leveraged its unique ethnic culture and ecological resources to develop cultural tourism, featuring Dong Grand Song performances, intangible cultural heritage experiences, and local homestays and cuisine.

In 2025, the village received over 1.51 million tourists, generating a comprehensive tourism revenue exceeding 1.5 billion yuan (about 220.05 million U.S. dollars), with a collective village income exceeding three million yuan (about 440.10 thousand U.S. dollars). (Xinhua/Liu Xu)

275e75c1d95b41ca843b96bf0c6eb1ee.PNG

An aerial drone photo taken on April 18, 2026 shows a night view of the Zhaoxing Dong Village of Liping County, southwest China's Guizhou Province.

As one of China's largest villages primarily inhabited by Dong ethnic residents, Zhaoxing Dong Village of Liping County was once economically underdeveloped due to poor transportation and lack of industrial diversity.

In recent years, the village has leveraged its unique ethnic culture and ecological resources to develop cultural tourism, featuring Dong Grand Song performances, intangible cultural heritage experiences, and local homestays and cuisine.

In 2025, the village received over 1.51 million tourists, generating a comprehensive tourism revenue exceeding 1.5 billion yuan (about 220.05 million U.S. dollars), with a collective village income exceeding three million yuan (about 440.10 thousand U.S. dollars). (Photo by Long Jianrui/Xinhua)

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Keyword: Guizhou village cultural tourism

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