BEIJING, Feb. 13 (Xinhua Silk Road) -- The Switzerland leg of the "Blanc de Chine · Porcelain from Dehua" international itinerant exhibition is set to open in Geneva, Switzerland, from Feb. 24 to 25, bringing the timeless elegance of Chinese white porcelain to audience worldwide.
The series of promotional events will gather nearly 50 representatives from Chinese and Swiss political and business circles, ceramic industry experts, and enterprise delegates. Activities will include exhibitions of Dehua white porcelain and industry promotion sessions, aiming to showcase the richness of traditional Chinese culture and foster in-depth dialogue between civilizations through porcelain.
The event will highlight copyright protection as a key theme to advance international cultural exchanges and cooperation. In 2016, a study released by the World Intellectual Property Organization recognized the "Dehua experience" as a model of China's approach to copyright protection.
Dehua has long empowered industrial development through strengthened intellectual property protection and expanded global cultural engagement through openness and cooperation. As 2026 marks the 10th anniversary of the global promotion of the "Dehua experience" as a copyright protection model, the exhibition will showcase Dehua's decade of progress in aligning IP protection with industrial development.
Dehua, a cradle of Chinese ceramic culture, now hosts over 4,500 ceramic enterprises and more than 100,000 practitioners. It has developed a complete industrial chain and grown into one of China's largest production and export bases for ceramic handicrafts, with products reaching over 190 countries and regions.
In recent years, leveraging the cultural IP of "Blanc de Chine", Dehua has continuously advanced its international itinerant exhibitions. It has established nine overseas promotion and exhibition centers. During the event, the "Blanc de Chine · Porcelain from Dehua" promotion and exhibition center in Geneva will be officially inaugurated, marking a key step in Dehua's strategic expansion into the European market. (Edited by Yang Yifan with Xinhua Silk Road, yangyifan@xinhua.org)
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