Maria Serena Colombo, an engraver with Italian handmade jewelry brand Manzoni Gioielli, carves on-site at the Consumer Goods Exhibition area during the eighth China International Import Expo (CIIE) in east China's Shanghai, Nov. 9, 2025. (Xinhua/Wang Xiang)
SHANGHAI, Nov. 10 (Xinhua) -- For Massimo Albizzati, co-founder of Italian handmade jewelry brand Manzoni Gioielli, their first trip to the China International Import Expo (CIIE) recently held in the Chinese metropolis of Shanghai has proved encouraging.
"This is our first time joining the CIIE -- and it has been truly impressive," Albizzati, also a veteran goldsmith with over 40 years of experience in the Italian high-end jewelry industry, told Xinhua in an interview at the expo.
At the 8th CIIE, which concluded Monday, Manzoni showcased collections that integrate handicraft techniques of Italian fine jewelry -- such as engraving, filigree and openwork carving.
For example, the honeycomb openwork technique, a signature of Italian jewelry artistry, can take hours of meticulous labor to balance the geometric precision of the beehive pattern with the sensitivity of the human hand, explained Maria Serena Colombo, an engraver with Manzoni.
She added that these collections have attracted many visitors and business partners at the expo, who expressed interest in both the handmade products and the stories behind them.
"In an era dominated by mass production, we have chosen the more difficult path, but also the most authentic one -- to create by hand without compromise," Albizzati said. "Handmade jewelry carries emotion and character that machines cannot reproduce."
As the designer and creative director of Manzoni, Albizzati said he often sketches ideas drawn from natural forms -- a leaf, a curtain or a glimmer of light. "Sometimes the inspiration comes from a stone. By looking at it, I immediately understand what kind of ring or piece of jewelry it could become," he said. "The uniqueness is what sets us apart from big brands."
Participating in the six-day event, the world's largest import-themed expo, has offered a rare opportunity to present the techniques and creativity of Italian jewelry to Chinese consumers face to face, he added.
"The CIIE allows small and independent brands like ours to connect directly with Chinese distributors and consumers," he said -- emphasizing the expo's role in helping them understand local preferences and make corresponding adaptations.
Albizzati also noted that the company looks forward to deepening cooperation with Chinese partners and exploring more opportunities for cultural and creative collaboration.
"We have seen great public interest in our jewelry," he said. "We'll come back to next year's CIIE stronger -- with more products and new collections."
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