BEIJING, Feb. 14 (Xinhua) -- The Lanhua overseas mall in Yongin, the Republic of Korea (ROK), was bustling with activity recently, as the festive atmosphere of the Chinese New Year filled the air, with Spring Festival couplets and red lanterns adorning the mall.
As an overseas display window of the "Linyi mall · Chinese grand market", high-quality products including handicrafts, outdoor furniture, children's toys, and pet supplies, from Linyi in east China's Shandong Province, are highly popular among local consumers.
Lin Tianyi, manager of Shandong Lanhua Cross-Border E-Commerce Co., Ltd., said that the company has created the largest overseas mall and trending shopping destination for Shandong products in the ROK, attracting more premium products from Shandong to the Lanhua overseas mall platform.
By directing offline traffic to online platforms, the company aims to achieve a seamless "factory-to-doorstep" service model for Shandong products, according to Lin.
In recent years, Linyi mall has cultivated over 4,000 foreign trade enterprises, and exported products to more than 210 countries and regions.
In 2025, Linyi plans to enhance exports through the "market procurement + cross-border e-commerce" model, establish specialized cross-border e-commerce industrial clusters, develop international product selection centers, and add 30 overseas warehouses and overseas malls, bringing the total to 70.
(Edited by Yang Yifan with Xinhua Silk Road, yangyifan@xinhua.org)
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