BEIJING, April 11(Xinhua) -- Chinese herbal tea maker Guangzhou Wanglaoji Health Industry Co., Ltd., unveiled its English brand WALOVI for international markets in Los Angeles, the United States recently, reported Xinhua-run China Securities Journal.
Weng Shaoquan, Chairman of Guangzhou Wanglaoji Great Health Industry Co., Ltd., introduced that the U.S. market has become a key strategic market for Wanglaoji's exports since 2013, and today, Wanglaoji has officially entered the major sales channel in the United States, supermarket chains like H Mart and Costco, and e-commerce platforms including Amazon, Yamibuy, Wee and etc.
The release of Wanglaoji's English brand will further strengthen its brand - awareness among overseas consumers and open up North American market. In the future, under the guidance of the brand internationalization strategy, Wanglaoji will cultivate the international markets, promote the culture of herbal tea to the world, and establish itself as a global beverage brand.
It is learned that in order to further expand overseas market presence, since the beginning of this year, Wanglaoji has launched overseas promotion of WALOVI brand in Milan of Italy, and Bangkok of Thailand. Currently, Wanglaoji products cover more than 150 countries and regions around the world.
（Edited by Bao Nuomin with Xinhua Silk Road, baonuomin@xinhua.org）
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