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Liverstreaming e-commerce gains momentum in E. China's Linyi

April 07, 2024


Abstract : At Linyi International Apparel Center in east China's Shandong Province, a livestreamer is warmly greeting her online followers and promoting women's clothes.

在山东省临沂市跨境电商产业园,店员正在进行直播带货。.JPG

Two livestreamers are promoting products at the Cross-border E-commerce Industrial Park in Linyi, east China's Shandong Province.

BEIJING, April 7 (Xinhua) -- At Linyi International Apparel Center in east China's Shandong Province, a livestreamer is warmly greeting her online followers and promoting women's clothes.

The scene is very common in Linyi, a city dubbed "China's logistics center." The city boasts 125 professional wholesale markets, 39 logistics industrial parks and 53 e-commerce industrial parks. Its logistics routes have covered all county-level cities in China.

Located in the business center of Linyi, Lanshan District has seen booming e-commerce industry, with more than 10 industrial parks including Lingu E-commerce Technology Innovation Incubation Park, Shunhe Livestreaming E-commerce Technology Industrial Park, Lanhua Cross-border E-commerce Industrial Park and Shandong Huaqiang Group's Hongrenli E-commerce Supply Chain Livestreaming Base.

Shandong Youkexiong Maternity and Baby Products Co., Ltd. is also embracing livestreaming e-commerce. According to Wang Dalong, chairman of the company, with an over-twenty-year history, the company started to sell through e-commerce in 2017. It plans to try international trade after gaining fruitful results in e-commerce in the past seven years.

Local government of Lanshan District has also worked to make full use of local resources and train local e-commerce livestreamers, to make e-commerce an important engine powering the upgrade of business, trade and logistics.

(Edited by Li Shimeng with Xinhua Silk Road, lishimeng@xinhua.org)

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Keyword: e-commerce livestream Linyi

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