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Fengjie stands out at 8th Western China Tourism Industry Expo

July 04, 2023


Abstract : At the 8th Western China Tourism Industry Expo, Fengjie county of Chongqing made an impressive appearance, highlighting its abundant tourism offerings through both online and offline channels, expecting to extend the influence of its brand and attract more international tourists.

BEIJING, July 3 (Xinhua) -- From June 30 to July 2, the 8th Western China Tourism Industry Expo (WCTIE) unfolded at the Chongqing International Expo Center with a theme of "Integration of Culture and Tourism for a Better Life". 

Fengjie, a county in southwest China's Chongqing Municipality, promoted its abundant tourism resources at the WCTIE to further shine the tourism brand of "Fengjie:  Top of Three Gorges, A Place of Poetry and Orange" with online and offline efforts.

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Fengjie, historically known as Kuizhou, is a jewel on the golden tourism belt of the Three Gorges. The region is most renowned for the following: "Baidi City - Qutang Gorge", the 5A scenic area; Kuimen (which literally means kui gate),  a gate to spectacular landscape; Longqiao River, the world's longest underground river; Baidi City, a millennium-old place; its reputation as "A Place of Poetry" in China, and its well-known fruit "Fengjie Orange". All these epitomize the captivating fusion of natural beauty and human ingenuity. 

Currently, Fengjie boasts a convenient transportation system, providing various mobility choices, including high-speed rail, airport, highways, and Yangtze River waterways. The recent inauguration of the Zhengzhou-Chongqing high-speed railway considerably shortens travel times from Fengjie to major cities such as Chengdu, Zhengzhou, Wuhan, and Beijing.

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Themed "Fengjie: Top of Three Gorges, A Place of Poetry and Orange",  Fengjie's exhibition focus on local tourism and "Tourism+" achievements. Various events were held, including on-site exhibitions, showcasing of distinctive cultural tourism activities, so as to promote Fengjie's cultural tourism resources and present the charm of the county. Moreover, the exhibit is a perfect mix of Fengjie's characteristic elements, such as poetry, high-speed railway, orange, and beautiful scenery.

An additional highlight of the exhibition is a collection of Fengjie's rural tourism routes, which themed "Escape the Bustle and Savour the Countryside". Compiled into a booklet by the organizing committee, it was made available at the venue, while a video version was presented on the mini-program of the Expo.

(Edited by Yang Linlin with Xinhua Silk Road, 15036033666@163.com)

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Keyword: Expo tourists Fengjie

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