BEIJING, May 14 (Xinhua) -- The 3-day 2023 World Brand Moganshan Conference came to an end amid fruitful and diversified outcomes in the picturesque Deqing County of Huzhou City in east China's Zhejiang Province on May 12.
With "Dialogue with the World, Create a Better Future" as the theme, the conference set more than 30 thematic sub-conferences dedicated to pooling insights on brand building and development of higher quality of brands, including the 2023 China brand building summit, 2023 Fortune 500 Brand Development Conference, 2023 Zhejiang merchants global influence conference, and the first Yangtze River Delta brand high quality development forum.
The picture shows the opening ceremony of the 2023 World Brand Moganshan Conference.
A host of entrepreneurs from well-known companies at home and abroad such as Moutai, Wuliangye, Yuexing Group, Poly Group, and Sony China shared their practices and experience in brand building.
Liu Pingjun, chairman of the China Council for Brand Development called for formation of a set of international brand value development theories and standards and a batch of world renowned brands in the following five years in an effort to carry forward the global brand economy.
High-end dialogues on five aspects were held on the opening ceremony of the conference where experts, scholars and business leaders from China and other countries and regions around the world exchanged their views on topics relative to brand value, brand culture, brand ecology and brand innovation.
Zeng Congqin, board chairman of Wuliangye Group, the special partner of the conference thought that on the seventh China Brand Day on May 10, 2023, it is significantly meaningful for businesses all over the world to gather in Deqing County and talk about building top class brands, an enduring topic for businesses.
Experts present at the conference believed it would give new impetus to spurring progresses in promoting brand building work in China, and facilitating China's transformation from a country with numerous brands to a brand powerhouse.
Apart from these, the conference released the hosting city brand of Huzhou City, the national financial information building project, and the "Chinese enterprises' overseas communication power report (2022)", and launched the 2023 Chinese enterprise overseas communication case collection activity.
The picture shows the 2,023 drones of CroStars lighting the night of Deqing County during the 2023 World Brand Moganshan Conference.
A series of fascinating activities were also organized to add characteristics to the conference, such as the 3D building light show, national brands exhibition, brand products tasting activity, for-fitness running, and in particular the performance of 2,023 drones flying at night in Deqing to showcase China's brands. (Edited by Duan Jing with Xinhua Silk Road, duanjing@xinhua.org)
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