Xinhua News Agency to hold series of activities for 2023 China Brand Day

BEIJING, May 5 (Xinhua) -- Xinhua News Agency will hold a series of activities during May 9-12 this year in Shanghai and Deqing County of east China's Zhejiang Province, to build an international exchange and cooperation platform for the upcoming 2023 China Brand Day.

As a national and global news agency, Xinhua has been involved in organizing and executing China Brand Day activities for several years.  China Brand Day Gala, one of the activities developed by Xinhua for three consecutive years, has become an impressive event of China Brand Day.

It is noted that Xinhua will combine online and offline activities in Shanghai, including the 2023 China Brand Day Gala, the first China Brand Global Communication Conference, the 2023 China Tea Brand Construction Forum, the "Give a Like for My Favorite China's Brands (2022-2023)" press conference, among others.

At the same time, the 2023 World Brand Moganshan Conference, with the theme of "Dialogue with the World, Create a Better Future," will integrate more than 30 thematic forum events in Zhejiang's Deqing. More than 2,500 representatives from well-known enterprises, government departments, and global academic institutions from both home and abroad will gather to jointly discuss brand building and high-quality development.

In addition, the "Global Tour of China's Brands" project will be launched in Shanghai, and a "China Brand Global Tour" case sharing meeting will be jointly held with the China Europe International Business School (CEIBS) to explore new paths for the international communication of Chinese brands.

Meanwhile, several professional forums related to Chinese and foreign brand dialogues will take place in Deqing, and an analysis report on Chinese enterprises' overseas communication will be released, along with the launch of Chinese market brand image case collection.

The activities of 2023 China Brand Day will be jointly organized by Xinhua News Agency and the China Council for Brand Development. (Edited by Jiang Feifan with Xinhua Silk Road, 346129473@qq.com)