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Chinese beer brand Tsingtao holds maiden beer festival in Kenya

March 16, 2023


Abstract : The first beer festival named after the Chinese beer brand Tsingtao in Kenya kicked off recently in the capital of Nairobi, attracting 1,000-odd local people and media to participate in the event.

KENYA-NAIROBI-BEER FESTIVAL .png

Artists perform traditional dance during the first Kenya Tsingtao Beer Festival in Nairobi, Kenya, March 11, 2023. (Xinhua/Han Xu)

BEIJING, March 15 (Xinhua) -- The first beer festival named after the Chinese beer brand Tsingtao in Kenya kicked off recently in the capital of Nairobi, attracting 1,000-odd local people and media to participate in the event.

The first Kenya Tsingtao Beer Festival highlighted beer tasting and a variety of cultural and sports activities, including traditional Chinese and Kenyan art shows, pop music performances, and a football match.

Founded in 1903, Tsingtao Brewery (600600.SH), owner of the Tsingtao beer brand, has exported its products to more than 120 countries and regions.

It is learned that the company plans to set up factories in Africa to further tap into local market and support China-Africa cultural and sports projects. (Edited by Su Dan with Xinhua Silk Road, sudan@xinhua.org)

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Keyword: China-Kenya beer festival Tsingtao beer

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