GLOBALink | Danish toymaker Lego set to grow store count in China - Xinhua Silk Road

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GLOBALink | Danish toymaker Lego set to grow store count in China

Nov 09,2022

Abstract : Denmark-based global toymaker the Lego Group has prioritized China in its big expansion plans to further tap into key markets, Julia Goldin, the group's global chief product and marketing officer, has said.

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Keyword: Lego Chinese market

Data

China retail price index (the same month last year = 100)%

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