MILAN, June 27 (Class Editori) — In 2020 two brothers, Gabriele and Edoardo Giaroli, launched Permano, an innovative startup in the personal care industry aiming to improve everyday products with a clean and sustainable offering. Gabriele Giaroli has a background in consulting in the US, a degree in Economics and Computer Science from Boston University as well as an INSEAD MBA in Paris and works as Private Equity Associate at AEA Investors LP in London.
AEA Investors LP is a private equity firm founded in 1968 by the Rockefeller, Mellon and Harriman families, with 17 billion dollars under management. On the other hand, Edoardo Giaroli is an architect with a background in fashion.
The startup has raised 450,000 euros from investors, including several Milanese industrial families
In its first 18 months, Permano has raised 450,000 euros by approaching high-profile investors, including two members of one of the most prominent industrial families in Milan and a synergistic subcontractor in innovative cosmetics production, who will help the company in its commercial growth and the extension of its product line.
Today the Permano brand is distributed in more than 100 outlets in Italy and is entering its first foreign markets, starting with France and Germany. The brand includes a collection of treatments based on natural ingredients, respectful of both the skin and the environment, promoted by a team composed of Bogdan Peric as salesperson and Margherita Fresilli as storyteller, among others.
(Source:Class Editori)
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