Jiao Lingxia shows her father Jiao Shengding how to use the touch screen for teaching at a teaching site in Aidian Township of Ningming County, south China's Guangxi Zhuang Autonomous Region, June 23, 2020. (Xinhua/Cao Yiming)
BEIJING, June 2 (Xinhua) -- HiteVision Co., Ltd (002955.SZ), an interactive touch screen and innovative software provider, is stepping up efforts to expand its overseas market share through its own brand, Newline Interactive, as well as by working with other brands as an OEM/ODM manufacturing partner.
The company has been building its own channels in the overseas market and using a localization strategy in operations, according to a report by China Securities Journal.
HiteVision is eyeing on the long-term prospects of the international education industry bolstered by government support and steadily-growing market demand. For instance, governments in North America, Europe, and Asia attach great importance to informatization for education thus initate projects with matching funds for smart interactive display device procurement and application in schools, the company said.
The company will further expand its market share and build brand cachet in the overseas market, it said.
It is noted that HiteVision's overseas business generated a revenue of 2.538 billion yuan in 2021, up 91.15 percent year on year. (Edited by Zhong Xinpei, Niu Huizhe with Xinhua Silk Road, niuhuizhe@xinhua.org)
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