MILAN, Jan. 20 (Class Editori) — "The 2021 fiscal year ended on a positive note and marked the company's return to economic balance and profitability. Now it is the beginning of a year that will focus on China's development," General Manager Roberto Magnani told MFF. "We opened a store in Hong Kong and one in Shanghai and, throughout the year, we aim to open twenty new stores in the country. We reached an amount of ten direct stores in Europe too, which we will now strengthen with new openings in France, England and perhaps Germany".
The e-commerce grew by 50% last year as well, after being radically restructured from a technical and organizational point of view. It will be strengthened further in view of the upcoming launch of the direct platform in China, which will be managed by the company's local branch.
In terms of products, the new season was conceived to enhance craftsmanship with a cutting-edge design. The Fall-Winter 2022/23 Collection of the footwear brand —controlled by the Swiss investment fund Hurleys SA— features the new unquestionably hand-made soles with an original geometric shape as its stylistic novelty. A squared shape recurring on lace ups and Chelsea boots as well as on sneakers, where the shaped rubber sole is further embellished by a hand-forged leather insert enhancing its craftsmanship.
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