Decorative plants for the 4th China International Import Expo (CIIE) are seen at the National Exhibition and Convention Center (Shanghai) in Shanghai, east China, Oct. 5, 2021. (Xinhua/Fang Zhe)
BEIJING, Nov. 3 (Xinhua) -- The 4th China International Import Expo (CIIE) is to be held from November 5 to 10 in east China's Shanghai Municipality. The global trade gala will continue to be a platform for mutual benefit and win-win cooperation, attracting businesses from home and abroad to share Chinese opportunities and jointly tell Chinese stories.
-- Exhibition scale further expanded
The exhibition area of the 4th CIIE has been further expanded, reaching 366,000 square meters, and the number of the world's top 500 companies and leading enterprises of related industries participating in the Expo has exceeded that of the third one, said Sun Chenghai, deputy director of the China International Import Expo Bureau.
According to Sun, so far, a total of 39 trading groups and 599 sub-groups have signed up to carry out professional procurement at the Expo, and more than 1,200 of the buyers each has boasted an annual import value of over 100 million U.S. dollars.
A total of 58 countries and three international organizations will participate in the national exhibition at the Expo, including developed, developing and least developed countries, with 15 of the countries making debut at the national exhibition of the CIIE for the first time and five of them taking part in the CIIE for the first time.
Nearly 3,000 exhibitors from 127 countries and regions will participate in the enterprise exhibition at the Expo. The number of countries and enterprises participating in the 4th CIIE have all exceeded that of the third one.
Data show that the world's three largest auction houses, three largest fashion high-end consumer goods groups, four largest grain merchants, ten largest automobile groups, ten largest industrial electrical companies, ten largest medical device companies, and ten largest cosmetics companies will all participate in the 4th CIIE.
A large number of new products are expected to be released at the Expo, and the proportion of booths with special decorations has increased to 96 percent.
Among the registered units from home and abroad, enterprises have accounted for 82.6 percent. Among domestic enterprises, private enterprises have accounted for 64 percent, and small- and medium-sized enterprises 70.5 percent.
-- Exhibitors deeply involved in Chinese market
Eyeing the spillover effects of the CIIE, more and more old and new friends from abroad come to join the exhibition to share the high-quality development opportunities in China.
The reach forklift and electric tractor of Jungheinrich AG, a leading intralogistics solutions provider based in Germany, as one of the first exhibits, were transported to the venue of the National Exhibition and Convention Center (Shanghai) on October 23.
This is the fourth consecutive year for Jungheinrich AG to participate in the CIIE, said Bai Daping, general manager of Jungheinrich AG China, adding that as a hidden champion in the European manufacturing sector, Jungheinrich AG has achieved not only increasing brand recognition but also huge business opportunities in China by participating in the CIIE.
"The exhibits (of Jungheinrich AG) at the first CIIE have now boasted a market share of more than 50 percent, ranking first and making the European hidden champion no longer 'hidden' in China," he noted.
"Through the CIIE, we have told 'the story of Jungheinrich AG', and the business opportunities brought by the CIIE have spurred us to achieve great development in the Chinese market, which has also made the 'Chinese story' popular in the group," Bai said, "at present, Jungheinrich AG has officially regarded China as one of the three core strategic markets on par with Europe and North America."
After participating in the second CIIE in 2019, the Israeli tech giant BIE has increased its presence in China. In August last year, the company's China headquarters officially settled in Shanghai, said Ivan Melnikov, president of BIE China, "BIE China has also cooperated with a Shanghai-based foreign-invested enterprise engaged in drinking water manufacturing to set up a production joint venture in Nanxun of (east China's) Zhejiang Province, with an investment of 200 million yuan to buy land for the construction of an industrial park. It is currently under construction and is expected to start production by the end of next year."
Armstrong Fluid Technology, a Canadian manufacturer of intelligent fluid flow equipment, is the "new face" of CIIE. The company set up a marketing department in China in 2020, and the first task after the establishment of the department is to register for the CIIE.
In 2020, China upgraded its peaking carbon emission and carbon neutrality strategy to a national strategy, and building energy conservation has thus attracted extensive attention, which means that the company will have a very broad platform and market space to display its years of technology reserves in building energy conservation, said Wu Zhifei, general manager of the company.
-- New record expected
Data from the Ministry of Commerce showed that from January to September this year, 36,000 foreign-invested enterprises were newly established in China, up 36.5 percent year on year.
Data from the National Bureau of Statistics showed that in 2020, despite the impact of the COVID-19 pandemic, the total profits of foreign-funded industrial enterprises each with a main business revenue of more than 20 million yuan reached 1.8 trillion yuan, up 7 percent from 2019, 2.9 percentage points higher than the national average.
As an important window of China's opening-up, the CIIE has become a bridgehead for countries around the world to board the express train of China's development, with its growing spillover effects, in the view of Bai Ming, deputy director of the Institute of International Market Research of the Chinese Academy of International Trade and Economic Cooperation.
Through the CIIE, countries around the globe hope to seize the market, investment and growth opportunities offered by China and share the dividends of opening-up, according to him.
The quality and professionalism of the content to be on display at this year's CIIE are higher, together with the expanded scale of the exhibition, and this has made CIIE an increasingly important platform for international exchanges on innovation and high-tech products, noted Su Ning, an associate researcher with the Institute of World Economy of the Shanghai Academy of Social Sciences.
According to industry insiders, judging from the intended transaction amount of the previous three CIIE, the transaction amount of this year's CIIE is expected to hit a new high.
(Edited by Gu Shanshan with Xinhua Silk Road, gushanshan.1987@163.com)
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