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Chinese coffee brand shines at 2021 Fortune Global 500 Summit

October 25, 2021


Abstract : Miyuan coffee, a Chinese coffee brand, has delivered Chinese flavor to nearly 700 participants from home and abroad as the designated exclusive tea break product at the 2021 Fortune Global 500 Summit held on October 19 in Hangzhou of east China's Zhejiang Province.

BEIJING, Oct. 25 (Xinhua) -- Miyuan coffee, a Chinese coffee brand, has delivered Chinese flavor to nearly 700 participants from home and abroad as the designated exclusive tea break product at the 2021 Fortune Global 500 Summit held on October 19 in Hangzhou of east China's Zhejiang Province.

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Photo shows Wang Wenyin, chairman with Amer International Group, and an executive from Chengdu Xingcheng Investment Group Co., Ltd. at the 2021 Fortune Global 500 Summit held on October 19 in Hangzhou of east China's Zhejiang Province.

Miyuan coffee is a signature product of Chengdu Xingcheng Investment Group Co., Ltd. (CXIG), a state-owned capital investment and operation company based in Chengdu, capital city of south China's Sichuan Province. The company is a special support unit of the 2021 Fortune Global 500 Summit.

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Photo shows Miyuan coffee.

Miyuan coffee is mainly made from washed fine coffee beans from Colombia and sun-dried fine coffee beans from Brazil.

As a boutique coffee brand, Miyuan coffee integrates diversified formats such as coffee, book bars, simple meals, banquets, and cultural and creative industries. It opened its first store in Mount Qingcheng, Chengdu in 2014. So far, it has 33 stores, with 32 in Chengdu and one in Beijing.

At present, Miyuan coffee is the third-largest coffee chain brand in Chengdu, and it is also the only coffee brand in Chengdu with a full-industry system of baking, training, retail and multi-modal stores.

Miyuan coffee well fits the taste of Chinese consumerswith obviousand distinctive Chinese flavor rich in layers, said Wang Wenyin, chairman with Amer International Group, a high-tech industry group in China.

After tasting the coffee, Adidas China managing director Jason Thomas and other well-known entrepreneurs commented that Miyuan coffee is very special and gives them a taste of China and Chengdu.

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Photo shows the desserts offered by Chengdu Xingcheng Investment Group Co., Ltd. for the 2021 Fortune Global 500 Summit.

Apart from Miyuan coffee, CXIG has also offered its signature latte, four special coffees with unique flavors, as well as other featured tea break products for the Summit, including Chinese and Western desserts with panda and bamboo elements that highlight the symbols of Chengdu. 

(Edited by Gu Shanshan with Xinhua Silk Road, gushanshan.1987@163.com) 

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Keyword: Fortune Global 500 Chinese coffee brand

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