Photo: The Effie Awards brand high-speed train launched at Shanghai Hongqiao Railway Station on June 22, 2021. (Photo by Effie Greater China website)
BEIJING, June 24 (Xinhua) -- Huatie Media has recently reached strategic partnership with Effie, with the first Effie Awards brand high-speed train launched Tuesday at Shanghai Hongqiao Railway Station, connecting key city clusters such as the those in Yangtze River Delta, Beijing-Tianjin-Hebei region, and the Bohai-Rim areas.
Hailed as the symbol of marketing achievement, the Effie Awards is an important resource to guide marketing trends, according to Lu Liming, chairman of Huatie Media, noting that Huatie Media, which has been exploring the communication mode of "scenario+content", will further deliver the leading, inspiring and effective marketing concepts through cooperation such the brand trains.
The cooperation with Huatie Media helps expand Effie's communication channels such as high-speed railways, airports, large screens in landmark business districts, subways, and APP screens and could further boost brand recognition, according to Xu Haoyu, president of Effie Greater China and senior vice president of Effie Global.
(Edited by Niu Huizhe, Wang Siyi with Xinhua Silk Road, niuhuizhe@xinhua.org)
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