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Economy

China's online tourism consumption hits trillion-yuan level

April 08, 2021


Abstract : China's total online tourism consumption has reached trillion-yuan level, according to a report on the development of "Internet plus tourism" in China released by the Ministry of Culture and Tourism (MCT) on Wednesday.

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A visitor gets a cultural tourism experience supported by smart devices during the 2020 Smart China Expo Online in southwest China's Chongqing Municipality, Sept. 16, 2020. (Xinhua/Liu Chan)

BEIJING, April 8 (Xinhua) -- China's total online tourism consumption has reached trillion-yuan level, according to a report on the development of "Internet plus tourism" in China released by the Ministry of Culture and Tourism (MCT) on Wednesday.

The report pointed out that "Internet plus", which has become a new scenario of travel and a new engine for smart tourism, will quicken the ecological integration and innovation of the tourism industry and bring more opportunities for the management and smart marketing of tourism.

The idea was echoed by Du Jiang, vice minister of culture and tourism, who stated that China's tourism sector is riding on an accelerating trend of digital transformation. 

China in last November rolled out a guideline on facilitating "Internet plus tourism", which encouraged tourist destinations to make use of advanced technologies such as big data and cloud computing to make travel become more intelligent so as to propel quality development of the tourism sector.

In the next stage, the MCT, the National Development and Reform Commission and other relevant departments will further work together to advance "Internet plus tourism" in an effort to push forward intelligent tourism development. (Edited by Su Dan with Xinhua Silk Road, sudan@xinhua.org)

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Keyword: Internet plus tourism

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