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Agricultural Development Bank of China
CLASS

FCA wants to grow in India by producing a new SUV Jeep over there

January 11, 2021


Abstract : The group has announced it will invest $250 millionin the subcontinent. The resources will be needed to locally produce a three-rows SUV, assemble Jeep Wrangler and Jeep Cherokee vehicles and launch a new version of Jeep Compass

MILAN, Jan. 5 (Class Editori) – Fiat Chrysler strengthens its own presence in the Indian market. The automotive group, after the meeting for the establishment of Stellantis, the giant resulting from the merger with the French PSA, has announced it will invest $250 million in the subcontinent. The resources will be needed to locally produce a three-rows SUV, assemble Jeep Wrangler and Jeep Cherokee vehicles and launch a new version of Jeep Compass.

The investment "will allow us to compete in different segments", as the managing director of FCA India- Partha Datta- has explained. Currently, FCA accounts for a little less than 1% of the Indian passenger-automotive market. Among the manufacturers, local partners in joint venture with the Japanese stand out, with Maruti-Suzuki ranking first and followed by Hyundai, Mahindra, Honda and Tata; FCA, instead,sells a few thousands of cars and has recently recovered after years of hibernation, with the success of Jeep Chrysler. The SUV should compete with the Endeavour of Ford Motor and the Fortuner of Toyota Motor.

Therefore, the group invests new resources in the country. An investment worth 150 million dollars dates back to December; it will be needed to create a global digital hub in Hyderabad, where about a thousand of jobs in cutting-edge technological fields will be offered.

The new hub to develop innovation and technologies is going to become the most important in Asia, only following the North-American one. It will represent a turning point for the group's operation at a global level, with a particular focus on engines, the Information Technology strategy and the establishment of a high-quality services platform.

The Global Digital Hub will also be responsible of developing skills in terms of programs for self-driving cars, AI, data accelerators and cloud-related technologies. (All rights reserved)

(Source:Class Editori)

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Keyword: India FCA SUV jeep

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