MILAN, Dec. 16 (Class Editori) - Digitalizing the relationship between wine producers and Chinese buyers. VinoHub, the solution developed by Adiacent, the customer experience division of Var Group, is performing this task.
Based on proprietary technology, it is a platform integrated in WeChat, the biggest social network in China with about 1.2 billion users. The tool has been presented during Wine to Asia, the international exhibition held in Shenzhen on last November 20 and 21. The event, organized by Veronafiere in partnership with the Chinese company Pacco, has been attended by over 2,000 visitors, between buyers and insiders. The collaboration with Adiacent as official digital platform of the exhibition has allowed several functions, from buyers' registration tool to exhibitors' and products' catalogue, as well as interactions and matching between demand and supply.
Moreover, Vinohub aims at raising the profile of Made in Italy labels, so that the Chinese audience would be able to know about Italian wines even when the exhibition is over.
The other project managed by Adiacent and promoted by ICE is continuing in this way, in order to give a voice- during and after the exhibition- to Italian wine producers, through marketing campaigns on the e-commerce platform Pinduoduo, an emerging and important window for the Chinese market.
"We are very proud of having signed this agreement for our start-up in China. The digital sector related to the B2B physical meeting is what companies are seeking. For the edition of June 2021, we will be able to set up one of the most useful and important digital platforms at the service of wine business," as Simone Incontro- responsible for Venofiere in Asia- has explained.
In addition, Paola Castellacci- CEO of Adiacent- has continued: "we believe that the partnership with Veronafiere in China is of great value. Digital and exhibition events are increasingly finding more points of contact and our technological solution on WeChat makes simple and intuitive functions available to users and sophisticated ones to operators".
The Italian wine ranks fourth with a market share worth 6.74% and a drop by 32.60%, preceded by France and Chile, with a market share equal to 26.29% and 13.11%respectively. Spain follows with a market share of 6%.
(Source:Class Editori)
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