Xinhua Silk Road - Belt and Road Portal, China's silk road economic belt and 21st Century Maritime Silk Road Website Xinhua Silk Road - Belt and Road Portal, China's silk road economic belt and 21st Century Maritime Silk Road Website
Subscribe CustomBlackClose

Belt & Road Weekly Subscription Form

download_pop

Research ReportCustomBlackClose

The full edition of the report is available at Xinhua Silk Road Database. You can click the “Table of Content” to have a general understanding of it.

Click on the button below to create your account and get immediate access to thousands of articles.

Start a Free Trial

Xinhua Silk Road
China Brands

Red ​Xifeng debuts at NEXT Summit (Sky 2020), spreading Chinese liquor culture through cooperation

November 26, 2020


Abstract : Red Xifeng, a high-end product of Chinese distiller Xifeng Liquor, debuted Wednesday at the NEXT Summit (Sky 2020) as the event chief partner.

BEIJING, Nov. 26 (Xinhua) -- Red Xifeng, a high-end product of Chinese distiller Xifeng Liquor, debuted Wednesday at the NEXT Summit (Sky 2020) as the event chief partner.

Co-hosted by NEXT Federation and China Economic Information Service (CEIS) of Xinhua News Agency, the NEXT Summit (Sky 2020) was themed on "Sharing Advantaged Resource", an idea taken by participants highly important for today's world that is "undergoing profound changes unseen in a century".

"We should share advantageous resources to strengthen international cooperation, promote trade and investment liberalization and facilitation" for "win-win situation", said Zhang Zheng, Chairman of Xifeng Group in a keynote speech delivered at the event.

As the pioneer and representative of Feng-flavor liquor, Xifeng Liquor has 3,000-year technology inheritance and is one of the four time-honored Chinese liquor brands well received home and abroad.

Photo: Dr. Don Brash, former Governor of the New Zealand Reserve Bank, Chairman of ICBC (New Zealand), signs on a bottle of Red Xifeng liquor at the NEXT Summit (Sky 2020) on November 25, 2020.

In 2019, it launched new product line of "Red Xifeng" targeting high-end market. Sales revenue of Xifeng Liquor jumped 20.3 percent on year in 2019 to top 6 billion yuan and the group is now marching towards ten-billion-yuan sales in three years.

"Chinese liquor is an important carrier of Chinese cultural inheritance and innovation..., and many Chinese liquor enterprises are going aboard not only for branding and market exploration, but also for introduction of the liquor culture and Chinese culture to the world", Zhang said, noting that through the high-end platforms like the NEXT Summit, Xifeng Liquor aims to promote the Chinese famous liquor globally, and highlight the Chinese brand on the world stage.

This year's NEXT Summit (Sky 2020) was held  to commemorate the solidarity, courage and contribution of human beings in the fight against the COVID-19 pandemic and to promote global innovation, cooperation and sustainability and went both online and offline.

The previous sessions of the NEXT Summit were held in Auckland in 2017, Hangzhou in 2018 and Dubai in 2019. (Edited by Niu Huizhe with Xinhua Silk Road, niuhuizhe@xinhua.org)

Scan the QR code and push it to your mobile phone

Keyword: NEXT Summit Xifeng Liquor

Write to Us belt & road login close

Do you want to be a contributor to Xinhua Silk Road and tell us your Belt & Road story? Send your articles to [email protected] and share your stories with more people.

Click on the button below to create your account and get im http://img.silkroad.news.cn/templates/silkroad/en2017te access to thousands of articles.

Start a Free Trial

Ask Us A Question belt & road login close

If you have any questions, please enter them in the box below.

Identifying code Reload

Write to Us belt & road login close

Do you want to be a contributor to Xinhua Silk Road and tell us your Belt & Road story? Send your articles to silkroadweekly@xinhua.org and share your stories with more people.

Click on the button below to create your account and get im http://img.silkroad.news.cn/templates/silkroad/en2017te access to thousands of articles.

Start a Free Trial