HANGZHOU, Nov. 11 (Xinhua) -- Alibaba's e-commerce platform Tmall saw hundreds of brands break records in gross merchandise volume (GMV) during the annual Singles' Day online shopping spree this year.
As of 0:35 a.m. Wednesday, 342 brands on Tmall had surpassed 100 million yuan (about 15.1 million U.S. dollars) in GMV, with 13 of them crossing 1 billion yuan, based on cumulative figures since the company kicked off the shopping festival on Nov. 1.
A total of 357 new brands became the top sellers in their respective subcategories on Nov. 1 based on accumulation starting from 00:00 am of Nov. 1. More than 1,800 new brands surpassed their GMV from Nov.11 last year and 94 new brands enjoyed sales growth of over 1,000 percent.
Online customers have shown a strong demand for imported products due to curbs on overseas travel due to COVID-19, the company said.
Imported healthcare products were popular, with food supplements, facial beauty tools, baby formula, skincare sets and facial masks being the best-selling categories of imported items ranked by GMV.
More than 300,000 merchants from impoverished counties participated in this year's shopping festival, with their GMV rising 74 percent year on year. Enditem
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