MILAN, Nov. 4 (Class Editori) - At the China International Import Expo (CIIE), the largest import exhibition worldwide scheduled from tomorrow to November 10, Italian technological SMEs will stand out. Icona Design Group, which takes part in the event for the first time, is going to present the self-driving platform designed in Italy.
Friulchem is going to present Suppleo, a high-quality complementary feeding stuffs for cats and dogs, based on the Italian technology FC-CUBES patented by the company itself. They are among the 11 Italian companies included in the group promoted by ICE and dedicated to the Made in Italy promotion, which in Shanghai will be only represented by Italian managers residing in China, due to reasons related to the pandemic.
Icona, design company based in Turin and Los Angeles, has been active on the Chinese market for many years, with an operating office in Shanghai, as well as in Tokyo – recently opened – and in Dubai. The company is presenting a 3D-printed aluminum loom, sinuous and responsive, equipped with all the tools required for connectivity and interaction with people, spaces and other vehicles.
It is designed to be used in different contexts: on the same loom it is possible to install a golf cart or a mobile vending machine, able to distribute beverages, snack and ready meals; it can bring a minibus in order to move people on large surfaces or commodities inside a shopping mall. Moreover, it can become a vehicle to transport people, by integrating usual mobility with a self-driving principle. It is able to stop by itself, if a pedestrian crosses the road or if the traffic light goes red, in order to take off again when the light turns green. The internal area of the cabin does not include pedals, stick shift, or steering wheel anymore, but real traveller lounges, with the aim of best optimising in the case of freight transport.
"In China, we are doing what we would like to do in Italy; for this reason, we are launching new partnerships with companies and bodies which want to lead to this turning point in our territory", as Icona has explained, "we believe that design may and should work as skills aggregator and innovation promoter".
Friulchem is one of the main Italian operators active in R&D at an international level and in the semi-finished and finished products manufacturing, including active pharmaceutical ingredients, food supplements with a particular specialisation in drug delivery for veterinary field, on behalf of third parties.
Founded by the Ministry of Trade of the People's Republic of China and by the Government of Shanghai Municipality with the support of Chinese institutions and international organisations, the third edition of CIIE is the first exhibition in China dedicated to the import of products and services promoted by foreign exhibitors.
Chinese authorities have invested in the organisation of the 2020 Edition in order to give a significant recovery signal of activities and consumption in China and try to get over the serious global healthcare emergency. Therefore, the event represents a prestigious showcase to present oneself to the Chinese world and interact with local trade partners and relevant local governmental organisations.
(Source: Class Editori)
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