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Xinhua Silk Road
News for Outlets

​China textile hub Keqiao gears new momentum for high-quality development

November 03, 2020


Abstract : The recently closed 2020 Keqiao Textile Expo (Autumn) has boosted industry confidence and gained new momentum for high-quality development with the three-day event attracting some 46,086 visitors to the so-called "China textile hub", up 5.1 percent compared with last one.

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BEIJING, Nov. 3 (Xinhua) -- The recently closed 2020 Keqiao Textile Expo (Autumn) has boosted industry confidence and gained new momentum for high-quality development with the three-day event attracting some 46,086 visitors to the so-called "China textile hub", up 5.1 percent compared with last one.

Textile materials, fabrics, home textiles as well as creative design were put on display at 1,270 booths across an exhibition area of 34,000 square meters at China Textile City International Convention & Exhibition Center in Keqiao of east China's Zhejiang Shaoxing, with domestic well-known enterprises such as Shaoxing Mulinsen, Zhejiang RGB and Sichuan Chuanmian introducing  their latest products.

Eyeing for an international, professional, market-oriented and information-empowered event, the expo also launched live streaming, product releasing and online business matchmaking "on cloud", drawing 51,018 buyers including 15,132 foreign buyers to further facilitate international cooperation and trade amid the pandemic.

Besides online-offline integration, the expo also arranged free shuttle between the convention site and Keqiao's "China Textile City", one of the world's largest textile distribution center, to better link exhibition event with marketplace.

On top of the status of being a domestic textile manufacturing powerhouse and a world distribution hub, Keqiao is actively building itself as the window for domestic textile industry that gears towards new development path as the country accelerating the establishment of a "dual circulation" development pattern that takes the domestic market as the mainstay. This has motivated Keqiao to effort more on attracting domestic buyers while letting the domestic and foreign markets boost each other.

The expo's theme of "International, Fashion, Green and High-end" echos such re-positioning process and will advance Keqiao's upgrades towards high-quality development, industry observers say.

Other hits such as the 2020 World Textile Merchandising Conference (2020 WTMC), 2020 Keqiao Fashion Week, exhibitions and forums were held concurrently, generating more opportunities and ideas gearing  Keqiao forward.

Supported by China National Textile And Apparel Council, China General Chamber of Commerce, and organized by the textile sub council of China Council for the Promotion of International Trade and Shaoxing Keqiao management committee and exhibition industry development center, this year's Keqiao Textile Expo during October 27-29 is in its 22nd since it was first launched in 1999 and implements strict prevention and control measures to ease epidemic concerns. (Edited by Niu Huizhe with Xinhua Silk Road, niuhuizhe@xinhua.org)

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Keyword: Zhejiang textile Shaoxing China Textile City Keqiao

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