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Xinhua Silk Road Database
News for Outlets

China Brands of Xinhua Silk Road: a bridge of Sino-foreign cooperation

August 07, 2020


Abstract : Xinhua Silk Road has rolled out a brand new system named China Brands with an aim to provide reliable international media data query service for foreign participants, further narrowing the information gap in their collaboration.

Do you intend to cooperate with Chinese companies?

Do you want to know more about your Chinese partners?

Do you know how to find out their international images?

In the past few months, multiple foreign companies like Mercedes-Benz, Schneider Electric, Siemens and Intel have partnered with Chinese companies as they have seen Chinese companies’ irreplaceable role in their businesses.

If you want to keep up to date with international trend, Xinhua Silk Road is your reliable helper!

To press ahead with international communication and cooperation, Xinhua Silk Road, a multilingual Belt and Road-centered integrated economic information platform built by China Economic Information Service (CEIS) of Xinhua News Agency, has rolled out an upgraded version of China Brands system with an aim to provide reliable international media data query service for foreign participants to further narrow the information gap in their collaboration.

Photo: The frontpage of China Brands

Taking more than 200 mainstream foreign media as its research samples, through data analysis in various fields such as trend analysis of brand volume, emotion distribution, emotion trend and public opinion activation, the system will fully present the overseas communication effects of Chinese enterprises, especially listed companies.

Photo: Trend analysis of brand volume

China Brands features in the following characteristics.

Representative Sample: The China Brands mainly tracks the Chinese brand activities in more than 200 overseas mainstream media. Those media, authoritative and representative in the field of international economic information, will provide an important sample for overseas investors to study the global communication of Chinese brands.

Visualized Display: The system highlights visual display. Analysis results are displayed in visualized ways including graphs, charts, word clouds and maps, which enables users to get an intuitive experience about certain brand's overseas communication trends and general situation.

Photo: Emotion analysis of a brand

New perspective: China Brands has provided overseas investors with a new perspective to get a thorough understanding about the international image of Chinese brands and judge the credibility of them.

For free use of China Brands, please visit and register Xinhua Silk Road Database at https://en.imsilkroad.com/login.     

Xinhua Silk Road (www.imsilkroad.com) also provides products and services such as databases, information consulting, think tank research, and transaction matching to meet users' investment and trade needs under the Belt and Road Initiative.

For more information about Xinhua Silk Road's products and services, please contact us.

Tel: 86-10-63077787/63073951

E-mail: silkroadweekly@xinhua.org

(Edited by Yang Yifan, Zhang Yuan with Xinhua Silk Road, yangyifan@xinhua.org; zhangyuan11@xinhua.org)

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Keyword: International cooperation China Brands

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