BEIJING, July 27 (Xinhua) -- Kuaishou, a Chinese leading short-video platform, recently launched China's first online intangible cultural heritage college on its app, aiming to help the inheritance of Chinese intangible cultural heritage through online courses, reported by China Economic Net on Saturday.
Photo: Kuaishou, a Chinese leading short-video platform.
The college was jointly launched by Kuaishou and 10 universities specialized in intangible cultural heritage research, inviting 100 experts from home and abroad as lecturers.
As the first online full-dimensional training college in China, the intangible cultural heritage college was founded to help intangible cultural inheritors better understand market needs and people's aesthetic changes, let them know more about new communication methods and media, intellectual property rights, marketing and brand building strategies. The inheritors are expected to innovate and create new intangible cultural products that meet the current aesthetic perception.
The courses were launched from July 22 and more than 100 courses will be introduced this year, dividing into four major sectors which include courses from colleges and universities, courses from professional institutions, courses from inheritors, and courses about techniques.
In addition, Kuaishou also launched a plan on intangible cultural heritage inheritors to provide professional operation training and guidance for them, and provide special traffic to support them to create the new media celebrities of intangible cultural heritage.
As a national short video platform that has exceeded 300 million daily active users, Kuaishou is becoming one of the main consumer platforms for Chinese people. Its advantages such as high fan stickiness and strong ability to sell goods are also of high value for the inheritance of intangible cultural heritage.
In the future, Kuaishou will continue to make full use of its platform advantages to provide broader development space for intangible cultural heritage and inheritors. (Edited by Gao Jingyan with Xinhua Silk Road, gaojingyan@xinhua.org)
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