BEIJING, July 20 (Xinhua) -- Kuaishou, a Chinese leading short-video platform, recently released a plan to support short-video creators of cultural and tourism contents across China, reported 21jingji.com Monday.
According to the plan, Kuaishou will provide key training and support for these creators and encourage the creation of quality contents to promote China's cultural and tourism resources.
Specific efforts would include inputting more than ten billion yuan of traffic resources and providing key support for 279 5A-level scenic spots, 2,000 inheritors of intangible cultural heritage, 1,000 gold tour guides and 10,000 cultural and tourism content creators each with 100,000-odd followers, said Han Xu, director of technology operations with Kuaishou.
It's learned that Kuaishou had generated 340 million cultural and tourism works over the past year, 653 per minute on average.
Since February this year, the volume of the cultural and tourism works posted on the platform has increased by 130 percent year on year. The users' browsing time has hit 50 million hours in total, with each user viewing 69 works on average.
This indicates the vast market of the cultural and tourism contents which is far from reaching the ceiling, and there is still a lot of unmet demand, noted Han.
To secure the better growth of the cultural and tourism contents, Kuaishou will launch five major events, namely "city recorder", "tour guide creation contest", "craftsman conference", "intangible cultural heritage on Kuaishou", "the most beautiful destination", to create related intellectual properties (IP).
The platform will soon launch three major functions, including paid live broadcast, collection and PC video upload, and join hands with travel agencies to provide agent operations and promotion services for institutions incapable of account operations, said Han.
According to him, Kuaishou has inked strategic cooperation agreements with China Youth Travel Service and China Tourism Group, and the two sides will fully integrate their strengths in product, technology, operations, staff team and industrial resources to create high-quality cultural IP, develop cultural and creative products and improve the functions of tourism service sales. (Edited by Gu Shanshan with Xinhua Silk Road, gushanshan.1987@163.com)
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