MILAN, June 8 (Class Editori) - The return to normal for Italian exports passes through digital technology and the country is already investing in this. "Digitization and attention to helping SMEs to use digital marketing tools was our priority even before COVID-19," explained the president of ICE, the Italian Trade and Investment Agency, speaking in "Experiences from and for China - ideas to relaunch the business". "This means that we must also think about new infrastructures, we must seize this transformation opportunity," added Ferro.
To direct companies towards this new mode, ICE is launching "the idea of a virtual fair that will allow networking to continue throughout the year". The project is called Fiera Smart 365. The initiative do not wants to replace physical channels, such as the participation of Italian companies in the next CIIE, the China International Import Expo in Shanghai, now in its third edition and scheduled from 5 to 10 November 2020. In the last edition, inaugurated by President Xi Jinping, a great promoter of the initiative, Italy, as guest of honor, were present with 160 companies and 6,300 square meters of exhibition, out of the 300 thousand available for the fair. A good way to make yourself known to Chinese counterparts, especially since the Shanghai Expo is in practice a sample event dedicated to international exporters to make itself known to Chinese consumers and therefore also useful to restore the trade balance.
This year, however, the appointment has a different meaning, being the first and most important of the COVID-19 era. Nevertheless, the changes are already underway. Therefore, the aim of the Fiera Smart 365 project is to allow visitors to participate remotely and to extend the event throughout the rest of the year. To relaunch the Made in Italy in the world after the blows from the bottlenecks of global supply chains and the drop in consumption caused by the pandemic, the agency led by Ferro also intends to leverage e-commerce and the promotion of large-scale offline distribution to go online. For this reason, it has set up a program of 59 initiatives in 28 countries with the aim of promoting the digitalization of Italian small and medium-sized enterprises and enhancing the products on digital marketing platforms.
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