BEIJING, May 21 (Xinhua) -- The first research institute focusing on live-streaming e-commerce in China was established recently in Guangzhou, capital city of south China's Guangdong Province, reported Shanghai Securities News Wednesday quoting local commerce authority.
With the support of the Guangzhou Municipal Commerce Bureau (GMCB) as well as the participation of multiple universities, live-streaming e-commerce platforms, mainstream media and related experts, the institute aims at boosting the development of the live-streaming e-commerce industry.
It has three missions, namely building industry standards for live-streaming e-commerce development, cultivating related talents, and making related policy recommendations.
Promoting the comprehensive transformation of Guangzhou's commercial and trade firms through live-streaming e-commerce is crucial for the overall development of the city, said Wei Min, deputy director-general with GMCB.
"We hope the establishment of the research institute can fully integrate the superior resources of production, learning and research, and realize interdisciplinary development with new features," he added.
On March 25 this year, GMCB rolled out an action plan on live-streaming e-commerce development of Guangzhou City in 2020-2022, proposing to vigorously develop the live-streaming e-commerce industry to foster high-quality development of the real economy of the city.
The establishment of China's first live-streaming e-commerce research institute in Guangzhou will provide important intellectual support for the city to develop the live-streaming e-commerce industry, noted experts. (Edited by Gu Shanshan with Xinhua Silk Road, gushanshan.1987@163.com)
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